Radio Results Blog

Familiarity Breeds Consumers: Branding at the Door

Posted by Matt Barnard on Fri, Dec 21, 2018 @ 03:42 PM

My dog, Martha, understands the fundamental advertising principles of brand consistency and product familiarity. Who’s a good dog??!?

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Tags: Marketing, effective radio, branding, consistency, fonts, voice, familiarity, television, Print, web, wag more bark less