Radio Results Blog

Maine Small Business Makes Radio Ads A Member of The Sales Team

Posted by Larry Julius on Thu, Aug 22, 2013 @ 07:42 AM

What if you could hire an additional person to your sales team?  A seller who never asked for a raise? A seller who never complained the leads were weak? A seller who didn't take vacation? A seller who never takes lunch? A seller you don't have to pay a commission? And a seller that always get referrals?  Such a seller exists and it's called radio. Douglas Martin, President of W.H.Demmons in Westbrook, Maine, has hired radio to sell for him...and it works!

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Tips

OMG...Maine Restaurant Uses Radio To Build Text Message Followers

Posted by Larry Julius on Sun, Jul 21, 2013 @ 12:08 PM

OMG...53% of American's now own a smartphone, according to a study by Edison Research and Arbitron, Inc.  Ninety-four percent of these owners use their phone to send and receive text messaging.  And, 82% of these owners say their phone is always or almost always within arm's reach. This is why, according to Nielsen, 87% of mobile users will read a text message within 15 minutes of receiving it. No wonder The New York Times calls text message advertising "the closest thing in the information-overloaded digital marketing world to a guaranteed read."

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Tags: Portland Maine Radio, Small Business Marketing, Tips, Text Message Marketing

Business Owner "Likes" Radio And Increases Facebook Followers By 571%

Posted by Larry Julius on Sun, Mar 03, 2013 @ 05:48 PM

A billion people now use Facebook. More than 700,000 of these users are in the state of Maine.  Ry Russell, owner of The Saco Drive-in Theater in the greater Portland area, knew that he could sell more tickets by converting a small portion of Maine's social media users into fans of his page: facebook.com/sacodrivein. Using traditional radio advertising to achieve his goal, Ry expanded the business's number of Facebook followers from 2800 to 16,000 in just over 2 years.

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Tags: Effective Radio Advertising, Small Business Marketing, Tips

Great Radio Commercials Tell A Story

Posted by Larry Julius on Sun, Oct 07, 2012 @ 01:56 PM

The 2012 Radio Mercury Awards for the best commercials were announced this week.  The winning commercials all had one characteristic in common....they all tell a story.  Most radio commercials contain 150 words of fact. Great radio commercials are 60-second epics using story to cement relevant facts into the receptive mind of the listener.

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Tags: Radio Commercial, Effective Radio Advertising, Tips

Blame It On The Constitution: Using Music In Radio Commercials

Posted by Larry Julius on Sun, Sep 16, 2012 @ 11:02 AM

Thomas Jefferson, Benjamin Franklin, and James Madison...they are to blame for the reason a local motorcycle dealer can't use Steppenwolf's song "Born To Be Wild" in their radio commercials.  Or why the local jewelry store can't use Beyonce's song, "Single Ladies (Put A Ring On It)" in their radio commercial. Or why the local Van Halen tribute band can't use their own version of "Jump" in their commercial promoting an upcoming appearance. And why nobody can use "Happy Birthday To You" in their radio commercial.

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Tags: Effective Radio Advertising, Tips, Jingles

Got Get? The One Word Your Radio Advertising Is Better Off Without

Posted by Larry Julius on Fri, Aug 03, 2012 @ 07:44 PM

The typical 60-second radio commercial is only 150 words long.  So, it is important that each word is meticulously selected to convey the intended message.  This applies especially to the verbs.  According to The Writing Center at The University of Houston, "one of the best ways of grabbing and keeping [an audience] is to use strong descriptive verbs." So why was the word 'get' used, by my count, 42 times in the last 7 radio commercials I just heard.  'Get' and its various conjugations (gets, got, gotten) are not strong, descriptive verbs and they don't belong in most radio commercials.

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Tags: Radio Commercial, Effective Radio Advertising, Tips

What's The Point? The First Step To An Effective Radio Commercial

Posted by Larry Julius on Sun, Jul 22, 2012 @ 03:08 PM

I have been listening to the radio all morning and have heard more than 30 commercials. It frustrates me to say that very few of these commercials had a point. They were each 150 words that wandered aimlessly for 60-seconds.  As each commercial ended I often had no idea, even, what the business did.  These advertisers all forgot the first rule of creating effective radio commercials: Do it With Purpose.

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Tags: Effective Radio Advertising, radio commercials, Tips

Radio Advertising: 5 Common Rookie Mistakes

Posted by Larry Julius on Sun, Jul 15, 2012 @ 06:28 PM

Here are 5 of the most common rookie mistakes made by first time radio advertisers and suggestions on how to avoid making them.

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Tags: Tips, research, Phone Number

Portland Radio: June's Best Local Commercial

Posted by Larry Julius on Sun, Jul 01, 2012 @ 09:09 AM

Storytelling is the most powerful way to put ideas into the world today. —Robert McKee

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Tags: Radio Commercial, Effective Radio Advertising, Tips

Effective Radio Advertising On A Budget

Posted by Larry Julius on Sun, Jun 17, 2012 @ 12:58 PM

Advertising is critical for expanding the success of a business.  Most businesses, however, have limited resources for advertising. With careful planning and execution, radio can provide effective advertising solutions within any budget.  Here are 6 ways to buy a powerful campaign and not break the bank.

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Tags: Effective Radio Advertising, Tips