Radio Results Blog

OMG...Maine Restaurant Uses Radio To Build Text Message Followers

Posted by Larry Julius on Sun, Jul 21, 2013 @ 12:08 PM

OMG...53% of American's now own a smartphone, according to a study by Edison Research and Arbitron, Inc.  Ninety-four percent of these owners use their phone to send and receive text messaging.  And, 82% of these owners say their phone is always or almost always within arm's reach. This is why, according to Nielsen, 87% of mobile users will read a text message within 15 minutes of receiving it. No wonder The New York Times calls text message advertising "the closest thing in the information-overloaded digital marketing world to a guaranteed read."

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Tags: Portland Maine Radio, Small Business Marketing, Tips, Text Message Marketing