Advertising on radio, according to a study by Nielsen, can return up to $23.00 for every $1.00 invested. "The implications of results like these are profound for the communications and advertising industries," said Doug Schoen in Forbes Magazine, "and as a marketing professional with over 35 years of experience, I found this data nothing short of fascinating. It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."
For a Maine small business owner to replicate the same eye-popping ROIs described in the Nielsen study requires selecting the right Portland radio stations to advertise on. With more than 20 stations to choose from and with limited budgets, how does the business owner decide? (Hint: There's a good chance the right stations don't include the favorite station of the owner).Read More