Radio Results Blog

Portland Radio Ranked Top Ad Medium For Maine Small Business Owners

Posted by Larry Julius on Sat, Dec 16, 2017 @ 01:31 PM

The first Portland radio station hit the air on July 25, 1925. Since that day, when WCSH-AM began broadcasting from the lobby of the Congress Street Hotel, Maine small business owners have depended on the medium to advertise their goods and services.

Back then, businesses had only two significant advertising options: newspaper and radio. There was no TV. There was no internet. There were no smartphones.

Now, almost 93 years later, Maine business owners want to know how traditional AM/FM radio stacks up in a world full of Pandora, Spotify, Hulu, YouTube, Facebook, Instagram, Facebook, and DVRs. I can tell you in two words: RADIO RULES!

The research company Nielsen recently released its Total Audience Report for the second quarter of 2017. This report compares consumer consumption off all viable media. Despite the over-abundance of options, more people are reached by radio each month than any other medium.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, Maine Small Business Owners

Shocking News: Nobody Listens To Portland Radio Any More

Posted by Larry Julius on Sat, Dec 02, 2017 @ 09:29 AM

A Maine small business owner broke the news to me: "Nobody listens to Portland radio any more."

"It's true," I responded. "Nobody listens to the radio any more."

"But, then again," I continued, "nobody listens any less, either."

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," wrote media expert Doug Schoen in Forbes, "but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference." 

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portlan Radio, Maine Small Business Owners

Should I Advertise On My Favorite Portland Radio Station? Maybe, Not.

Posted by Larry Julius on Sun, Mar 05, 2017 @ 09:11 AM

One of the great challenges of selling advertising is trying to convince a Maine small business owner they shouldn't run commercials on a Portland radio station just because it is their favorite. These well-intentioned business people are sometimes victims of the halo effect.

The halo effect is a well-documented cognitive bias that occurs when a person applies their overall impression of a company to each of the company's component characteristics. In other words: I love everything about my favorite radio station, so I have no doubt it would be a perfect place to advertise my business. In this case, although untested, I have assigned positive traits to the advertising value of the station based on the station's knack for playing my favorite music.

Warning, Will Robinson! Often, the halo effect leads to some very bad business decisions. This is one of them.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Portland Radio, maine small business owner

Portland Radio Works While Maine Small Business Owners Sleep

Posted by Larry Julius on Wed, Mar 01, 2017 @ 07:31 AM

Last week, The New York Times devoted 1400 words of its Sunday business section to George Noory.  Who is this guy and why does he deserve so much space in the world's third biggest newspaper?

Mr. Noory has been doing a show on Portland radio station WGAN and 600 other outlets across the country for the past 14 years.  You probably sleep through this show because it airs from 1:00am until 5:30m every weekday. But while you are in bed dreaming of ringing cash registers, many of your customers are tuned-in.

Nielsen, the ratings company, told The Times that Mr. Noory's show, "Coast To Coast" is the most listened to overnight radio show in America.

This raises two more question: Who listens to Portland radio during the earliest hours of the morning and why should Maine small business owners lose sleep over this?

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Tags: Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

What Maine Small Business Owners Can Learn From The Patriots' Big Win

Posted by Larry Julius on Sat, Feb 18, 2017 @ 12:07 PM

111,000,000 people witnessed the Patriots' come-from-behind victory on TV during Superbowl LI.  It was such a big a deal, that advertisers spent $166,000 per second for the privilege of inserting their commercials into the event. This price tag bars most Maine small business owners from marketing their goods and services during the game. Even at the lower rates local TV stations charge.

No doubt, Superbowl Sunday is TV's biggest day. Even on this day, though, fewer than 50% of people watch the game. But, on that same day, 77% of all Americans listened to the radio. This includes the 28,000,000 adults who tuned into the game.  So, even on TV's best day, more people still listen to the radio.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

Portland Radio Gets In Last Word For Maine Small Business Owners

Posted by Larry Julius on Mon, Feb 13, 2017 @ 08:21 AM

An abundance of research demonstrates that the last chance for Maine small business owners to influence consumers before a sale is by advertising on Portland radio.

First, consider that AM/FM radio dominates, by far, the ear of Maine's consumers.  A national study by Edison Research shows that radio commands a 52% share of the time adults spend using audio media. Nothing comes close. Not SiriusXM. Not Pandora. Not Spotify. Not podcasts.  As a matter of fact, the second most used audio medium, with an 11.2% share of ear, is consumers' own music collections...their mp3s, their CDs, their records.

Now consider a study by global research company Ipsos. This research concludes that 84% of consumers use traditional AM/FM radio while driving.  The second choice is the car's CD play at 64%.  As you can see from the Ipsos graph below, AM/FM radio out performs the next 6 choices combined.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, Maine Small Business Owners

All Things Are Possible On Portland Radio For Maine Small Business Owners

Posted by Larry Julius on Sun, Feb 05, 2017 @ 02:13 PM

"The most effective marketing story isn't the one you tell to someone in your audience," says marketing expert Seth Godin, "it's the one the person tells himself."  Mr. Godin refers to this as theater of the mind.

Radio is the supreme theater of the mind. By combining music, sound effects, and human speech, Maine small business owners who advertise on Portland radio can compel listeners to stage 60-second dramas within the confines of their limbic systems. This is the part of the brain responsible for emotion. Who stars in these dramas?  The business owners' products and services.

When a bond is forged between a product or service and a strong emotion, the result is ringing cash registers.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Portland Radio, maine small business owner

5 Facts Maine Business Owners Know About Portland Radio That Ain't So

Posted by Larry Julius on Sun, Jan 29, 2017 @ 10:39 AM

Since I was a kid, I knew it for a fact.  A penny tossed from the top of the Empire State Building would be lethal to the innocent pedestrian it encountered 100 stories below. I don't know how I came to believe this with such certainty. But as it turns out, it just ain't so.

According to physicists, the terminal speed of the penny would be about 25 mph.  So, if such a penny actually hit someone then it would feel like a flick to the forehead, not like a bullet to the brain.

Among Maine small business owners, similar myths and urban legends persist about using Portland radio to effectively advertise their goods and services. Below are the 5 most common facts that these business owners know but just ain't so.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

A Good Slap To The Ear Can Pay Off For Maine Small Business Owners

Posted by Larry Julius on Sun, Jan 22, 2017 @ 10:49 AM

"You hear anywhere from 20 to 100 times faster than you see," neuroscientist Seth Horowitz explained in an interview on NPR. "Everything that you perceive with your ears," he continued, "is coloring every other perception you have, and every conscious thought you have.  Sound gets in so fast that it modifies all the other input and sets the stage for it." No wonder advertising on Portland radio can be so effective for Maine small business owners.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

How Much Frequency Is Enough When Advertising on Portland Radio?

Posted by Larry Julius on Sun, Jan 15, 2017 @ 05:37 PM

When advertising on Portland radio, frequency refers to the number of times, on average, a listener hears a specific commercial during a campaign.  So, then, how much frequency does a Maine small business owner need to ensure her campaign will be successful?

Some business owners may think the magic number is 3. But that number comes from findings which have been self-debunked by the researcher who first made the claim in the mid 20th century. But the bunk won't die.

A recent study conducted by Nielsen has given some interesting new insight into the effective frequency question. But first, a little about the mythological rule of 3.

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio, maine small business marketing