The first Portland radio station hit the air on July 25, 1925. Since that day, when WCSH-AM began broadcasting from the lobby of the Congress Street Hotel, Maine small business owners have depended on the medium to advertise their goods and services.
Back then, businesses had only two significant advertising options: newspaper and radio. There was no TV. There was no internet. There were no smartphones.
Now, almost 93 years later, Maine business owners want to know how traditional AM/FM radio stacks up in a world full of Pandora, Spotify, Hulu, YouTube, Facebook, Instagram, Facebook, and DVRs. I can tell you in two words: RADIO RULES!
The research company Nielsen recently released its Total Audience Report for the second quarter of 2017. This report compares consumer consumption off all viable media. Despite the over-abundance of options, more people are reached by radio each month than any other medium.Read More