Over the past couple years, Nielsen has conducted more than 20 studies to determine the return-on-investment business owners could expect from advertising on the radio. In every instance the ROI has been, in Ad Age Magazine’s words, “eye-popping”.
Dr. Nicholas Roy, owner and practitioner at Saco River Dentistry in Buxton, recently analyzed his return from advertising on Portland Radio. Pun intended, his ROI was jaw-dropping.
Earlier this year, Dr. Roy expanded his practice into a much larger facility. To fill the chairs, he turned to Portland radio.
"When people come to the dentist,” explained Dr. Roy, “they want to know who they are seeing. They want to feel the energy of the person. They have to trust that person. Radio is the only way to get that message across.”
The numbers affirm Dr. Roy’s claim.Read More