Radio Results Blog

Did Technology Kill The Radio Star?

Posted by Larry Julius on Sun, Apr 21, 2013 @ 11:23 AM

The year was 2003.  Ninety-three percent of Americans listened to radio each week.  But what else could they do in the olden days?  Facebook did not exist; that would come a year later.  2003 was the year iTune's was born but there were only 200,000 songs available then, far short of the 100,000,000 titles available today. And back then you needed to plop down $535 for an iPod to listen to downloaded music.  Now, of course media players are free on phones and tablets.  Also is 2003, YouTube was two years from existence; Twitter was three years from birth; Amazon Kindles were four years away; and iPads would not show up for 7 more years.  No wonder radio still flourished in 2003, there was nothing else to do!  So, ten years later, has technology killed the radio star? Absolutely not!

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Tags: Effective Radio Advertising, Small Business Marketing, research

Who Is The Nobody That Listens To Radio?

Posted by Larry Julius on Sun, Jan 27, 2013 @ 11:09 AM

"Nobody listens to radio!"  So says Merlin Aylesworth, President of NBC.  According to Aylesworth, "Within three years [radio] will be wiped out."  This view is supported by Bernard Smith of Harper's Magazine who said, "[Radio] may, for a brief period of time, maintain a marginal existence before being finally relegated to the storeroom." 

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Tags: Effective Radio Advertising, Portland Maine Radio, research

5 Things Every Advertiser Needs To Know About Radio

Posted by Larry Julius on Sun, Dec 16, 2012 @ 09:13 PM

Here are 5 important facts every radio advertiser needs to know about radio:

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Tags: Effective Radio Advertising, research

Bah Humbug?? Listeners Love Christmas Radio

Posted by Larry Julius on Sat, Nov 24, 2012 @ 08:44 AM

This week, a retail clerk in Portsmouth, NH filed a noise-complaint about a Salvation Army Santa Claus ringing his bell.  “This is my fourth year and I can’t take it anymore. I’m so sick of it,” the clerk told Seacoast Online. "Forty hours per week, five weeks per year is enough to make anyone go research city noise ordinances."

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Tags: Effective Radio Advertising, research

Radio Advertising: 15 Vital Signs

Posted by Larry Julius on Sun, Oct 28, 2012 @ 12:21 PM

This week marks the 92nd anniversary of the first commercial radio broadcast. The first day's programming  was devoted to announcing the results of the 1920 presidential contest between Warren G. Harding and James M. Cox.  Both candidates had made a fortune in newspaper ownership.  It's kind of ironic that radio was born on the same day that newspaper reached the zenith of media dominance in America.

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Tags: Effective Radio Advertising, research

Enhancing Your Media Mix With Radio

Posted by Larry Julius on Sun, Sep 23, 2012 @ 05:53 PM

Most businesses are already engaged in some sort of advertising.  This might include investment in newspaper, yellow pages, broadcast-television, or local- cable.  Without exception, combining radio with any other medium contributes profound strength to a campaign.  Radio, however, produces a differnet set of synergies with each medium it interacts with.  The Radio Advertising Bureau's competitive media primer does a specatcualr job of describing the effects of combining radio with other media.  Below is a summary of those benefits.

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Tags: Effective Radio Advertising, research, Marketing

The Radio Advertiser's Toughest Choice: Reach vs. Frequency

Posted by Larry Julius on Sun, Jul 29, 2012 @ 02:23 PM

The most common questions new radio advertisers ask are

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Tags: Effective Radio Advertising, research, Reach and Frequency

Radio Advertising: 5 Common Rookie Mistakes

Posted by Larry Julius on Sun, Jul 15, 2012 @ 06:28 PM

Here are 5 of the most common rookie mistakes made by first time radio advertisers and suggestions on how to avoid making them.

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Tags: Tips, research, Phone Number

Portland Radio DJ Found Guilty of Parasocial Interaction

Posted by Larry Julius on Fri, Jul 06, 2012 @ 11:17 AM

Actually, all radio personalities are guilty of parasocial interactions with their listeners...and it's another reason why listeners love radio.  Most importantly, it's why radio continues to be an engaging and compelling advertising medium. A recent study by The University of California, Annenberg School of Communications and Journalism finds that 82% listeners have parasocial feelings for their favorite radio personalities.

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Tags: Effective Radio Advertising, research, Radio DJ

Portland Radio: Are You Smarter Than a Jeopardy Viewer?

Posted by Larry Julius on Sun, Jun 24, 2012 @ 02:54 PM

Small businesses in Southern Maine have many media options to promote and advertise their business including Portland Radio, Local Television, Local Newspaper, Local Editions of National Newspapers, and Cable Channels.  As discussed in a previous blog article and the Small Business Guide To Effective Radio Advertising, when choosing between media,  the quality of an audience is always paramount to the overall size of an audience.

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Tags: Effective Radio Advertising, research