Radio Results Blog

Repetition Will Establish Your Brand... Or Your Band

Posted by Matt Barnard on Wed, Nov 06, 2019 @ 11:34 AM

If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, then you will have to first let me talk about my own guilty musical pleasure: the band Styx.

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Tags: radio commercials, Reach and Frequency, Marketing, Porltand Maine Radio, Advertising On Portland Radio, effective advertising, repetition