Like thousands of other Maine small businesses, Northeast Technical Institute advertises on Portland radio to find customers. In NTI's case, their customers are students looking to start a new career.
NTI, who has campuses in Scarborough, Lewiston, and Bangor, is one of 11 for-profit schools in the state that compete for the attention of the 3000 students who enroll annually.
"With a variety of career programs that appeal to men and woman in several age categories, and with a limited budget to recruit prospective students," says NTI President Jim Liponis, "it is hard to beat radio advertising."Read More