Radio Results Blog

Writing a Great Radio Recruitment Ad: Speak to the Need

Posted by Matt Barnard on Wed, Jul 24, 2019 @ 06:44 AM

We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of two radio recruitment ads: one that worked, one that didn’t, and why.

Read More

Tags: Radio Recruitment, Marketing, Hire Better People, Millennial Advertising, Recruitment Advertising, effective recall, copywriting, messaging, branding, brand building, copy

Recruitment Tip: The Job Candidate You Need Might Not Be Looking For a Job

Posted by Matt Barnard on Mon, Jul 01, 2019 @ 10:12 AM

Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. I was just listening to the radio. Here's what happened.

Read More

Tags: Radio Recruitment, Marketing, Millennial Advertising, Recruitment Advertising, branding, brand building

Maine Career School Depends on Portland Radio To Recruit Students

Posted by Larry Julius on Wed, Oct 10, 2018 @ 06:18 PM

Like thousands of other Maine small businesses, Northeast Technical Institute advertises on Portland radio to find customers.  In NTI's case, their customers are students looking to start a new career.

NTI, who has campuses in Scarborough, Lewiston, and Bangor, is one of 11 for-profit schools in the state that compete for the attention of the 3000 students who enroll annually.

"With a variety of career programs that appeal to men and woman in several age categories, and with a limited budget to recruit prospective students," says NTI President Jim Liponis, "it is hard to beat radio advertising."

Read More

Tags: Effective Radio Advertising, Employment, Recruitment Advertising

Ads on Portland Radio Fill Jobs For Desperate Maine Business Owners

Posted by Larry Julius on Sun, Oct 07, 2018 @ 07:11 AM

If you tuned-in to a Portland radio station last week, then odds are you heard a ton of commercials from Maine small business owners looking to fill hundreds, if not thousands, of open jobs.

It is clear from these on-air recruitment ads that Maine companies are hungry for truck drivers, machinists, nurses, accountants, telemarketers, HVAC technicians, and defense workers.

These desperate employers have turned to radio recruitment advertising because hanging help-wanted signs in windows or posting classified-ads in the newspaper or online job-boards is no longer a potent strategy. Unlike these more traditional hiring strategies, advertising on Portland radio is delivering qualified blue-collar and white-collar job candidates to desperate Maine business owners.

Read More

Tags: Recruitment Advertising