In a recent poll, 40% of small business owners ranked word-of-mouth advertising as their most powerful marketing tool. Although word-of-mouth has benefited from social media such as Facebook and Twitter, the transmission of word-of-mouth advertising is usually slow because it typically travels from one-mouth-at-a-time to two-ears-at-a-time. Radio in Maine, however, is like word-of-mouth on steroids. The advertising message of a Maine small business can travel from a single mouth to over one million ears in a very short period of time. Here are some great examples how radio puts its mouth where the customers ears are.
Radio Results Blog
Currently, there are 44,292 people in Maine actively looking for work, but employers in the state still complain that they can't find qualified workers to fill their open positions. This is reflective of a recent survey by staffing resources giant Robert Half that revealed that 60% of all small business owners in America face the same problem.
A few months ago, The CBS news magazine 60 Minutes reported that there are three million job openings in the United States (500,000 in the manufacturing sector alone). These jobs, however, are going largely unfilled because the employers say they "can't find qualified workers." "Part of the challenge", says recruitment specialist Chris Stonick of Stonick Recruitment, Inc., "is that employers are still using the same hiring tactics they used in the last century: newspaper classifieds job fairs, and internet job boards. Sadly, these media now seem to only deliver the 'active' job seekers who tend to either be chronically unemployed or lack the higher-skill levels that most recruiters desire." Mr. Stonick goes on to say, "Radio is a fantastic tool for Maine small business and large corporations to reach 'passive' job-seekers. These are highly-qualified candidates who are currently employed and are not currently searing for a new job."
The best candidates for your current job openings are already working...but not for you. Recent articles in the Wall Street Journal and The New York Times reveal many companies covet their competitors' workforces. Traditional recruitment tools such as internet jobsites and newspaper classifieds have not proven to be effective in reaching the "already employed" or what we call The Passive Job Seeker.