Radio Results Blog

Writing a Great Radio Recruitment Ad: Speak to the Need

Posted by Matt Barnard on Wed, Jul 24, 2019 @ 06:44 AM

We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of two radio recruitment ads: one that worked, one that didn’t, and why.

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Tags: Radio Recruitment, Marketing, Hire Better People, Millennial Advertising, Recruitment Advertising, effective recall, copywriting, messaging, branding, brand building, copy

Recruitment Tip: The Job Candidate You Need Might Not Be Looking For a Job

Posted by Matt Barnard on Mon, Jul 01, 2019 @ 10:12 AM

Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. I was just listening to the radio. Here's what happened.

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Tags: Radio Recruitment, Marketing, Millennial Advertising, Recruitment Advertising, branding, brand building

Maine Small Business Owners Grab Qualified Job Candidates By The Ears

Posted by Larry Julius on Sun, May 20, 2018 @ 07:52 AM

The unemployment rate in Maine last month, according to Maine's Department of Labor, was 2.9%. This is the lowest rate since Eisenhower was President.

Ironically, this so called good news for the economy is actually a dose of bad news for Maine business owners. Their growth and profitability is being hampered by an inability to fill critical job openings.

The labor crunch is affecting businesses of all types and sizes ranging from lobster boats to jet engine makers. Diana Roberge, a recruiter for Hannaford, one of Maine’s largest private employers, told the Portland Press Herald that the company has a wide range of positions open, from part-time jobs in retail to management jobs at its corporate headquarters in Scarborough.

Ms. Roberge also told the paper, "We just have to get more creative with how we recruit." This sentiment was echoed by recruiters like L.L. Bean, Bangor Savings Bank, Tyler Technologies, and EMHS in a webinar hosted by the SBA and Portland Radio Group

Become Passive-Aggressive

Many Maine companies have had success finding the qualified candidates they need by ditching traditional recruitment methods such as job boards, job fairs, and newspapers. Instead, they are turning to radio advertising to target candidates who are already working, perhaps for a competitor, but not currently looking to make a change.

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Tags: Maine Small Business, Radio Recruitment, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Small Business Recruitment, Portland Radio Advertising

Steal This Employee: Use Portland Radio To Staff Your Maine Business

Posted by Larry Julius on Sun, Feb 25, 2018 @ 02:29 PM

In the olden days, finding new employees for a growing Maine small business was pretty simple. The owner would put a help wanted sign in the window and maybe a classified ad in the Portland Press Herald. After just a few days, the perfect candidates would present themselves.

Over the past year, however, Maine's unemployment rate plummeted from 3.8% to 3.0%. It seems everyone who wants a job has a job. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.

The state's chronic labor shortage has even drawn the attention of The Washington Post.

In a recent story headlined, "2018’s Challenge: Too Many Jobs, Not Enough Workers", the Post reported, "In Maine, where flurries can fall as late as April, the state transportation department is struggling to find snowplow drivers, thanks to the increasingly tight labor market. Ski resorts in the state, meanwhile, are still looking for employees to run the slopes."

Many Maine businesses cannot grow, let alone survive without an infusion of new employees. To combat this existential challenge, these desperate business owners are turning to Portland radio to help recruit qualified candidates away from their current employers.

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Tags: Portland Maine Radio, Radio Recruitment, Portland Radio, maine small business advertising, Maine Small Business Owners, Maine Small Business Recruitment, Portland Radio Advertising

Portland Radio Is Perfect Tool For Recruiting White-Collar Employees

Posted by Larry Julius on Sat, Feb 03, 2018 @ 09:26 AM

The Maine unemployment rate in December dropped to 3.0%. This is down from 3.8% a year ago, according the state's Department of Labor. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.

Maine State Economist recently told Maine Public Radio that the state's chronic labor shortage is crippling the state's economy. The crunch is being felt in all industries including hospitality, healthcare, and construction.

It seems, though, the toughest jobs to fill are the white-collar jobs. According to Nielsen, there are 337,600 white collar workers in southern Maine alone. But, after reviewing local job listings, that seems to be 5200 too few to fulfill the needs of area businesses. This is where Portland radio can help.

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Tags: Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Hire Better People, Maine Small Business Recruitment, Portland Radio Advertising

Improve Employee Recruitment: Tell The Story of Your Maine Business

Posted by Larry Julius on Sun, Jun 25, 2017 @ 12:25 PM

Every day that a "help wanted" sign hangs in the window of a Maine small business owner, the company loses productivity, customers, and money.  In this era of full-employment, the number of days those jobs remain open has multiplied.

Maine small business owners like Debby Kieran of Union Farm Equipment recently told WCSH-TV, "If you go on the Maine job banks listing, there’s usually between 7,000 to 10,000 job listings. It's amazing." She said it recently took her company several years to hire two mechanics. 

Maine companies of all sizes are feeling Ms. Kieran's labor pains. Carl Ward, CEO of Nickerson & O’Day Construction, explained to the Bangor Daily News that his firm needs workers of all types and will provide training for some of the jobs. “I’m about 20 people short right now and I can’t find them,” he says. “The unemployment is now below four percent, we have had quite an economic renaissance in the last eight years, and skilled construction workers are pretty hard to find.”

To overcome the recruitment challenges Maine's 97% employment rate has imposed on businesses, many recruitment professionals are turning to Portland radio.  Not to post jobs, but to tell their stories.

It's these stories, not a list of qualifications and benefits, that are attracting qualified candidates.

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Tags: Portland Maine Radio, Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Recruitment

Improve Employee Recruitment By Branding Your Maine Small Business

Posted by Larry Julius on Sun, May 28, 2017 @ 08:04 AM

It is time for Maine small business owners to distance themselves from their short-term, promotion based recruitment tactics.  The practice of posting job openings as they happen is no longer productive. 

The era for longer-term, recruitment branding strategies has begun. Portland radio can play an integral role in this necessary transition from promotion to branding to help ease a company's struggle to attract new hires.

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Tags: Portland Maine Radio, Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Hire Better People, Maine Small Business Recruitment

Maine Businesses Employ Portland Radio To Recruit Best Job Candidates

Posted by Larry Julius on Sun, Apr 23, 2017 @ 08:29 AM

Maine's unemployment rate dipped to 3.0% percent last week, the lowest in 40 years. This low rate has stifled the ability for many Maine small business owners to find qualified candidates to fill job vacancies. Many employers are turning to Portland radio for help.

John Ryan, President of Wright-Ryan construction company, told the Portland Press Herald that the company is having a hard time finding workers, both skilled and unskilled. "The low unemployment figure is a wonderful thing on the one hand,” he said. “But our company is experiencing difficulty hiring people at all levels.”

Another company having trouble recruiting workers, according to the Bangor Daily News, is Casco Bay Steel in South Portland, President Byron Tait says he has beencompeting for workers with companies in other states.

“You do what you got to do to get good help,” says Mr. Tait. “It’s a tight market right now but we are looking for, we could probably hire 10 more people today if we could find qualified people.”

Companies with jobs to fill are finding that traditional recruitment methods are failing. These companies are eschewing online job boards and newspaper classifieds. Instead, many are turning to Portland radio to find the best candidates.

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Tags: Portland Maine Radio, Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing

Portland Radio Offers Remedy for Recruitment Woes of Maine Small Business

Posted by Larry Julius on Mon, May 30, 2016 @ 10:41 AM

The economic news is good. Maine's economy is expanding. Consumer confidence is positive and causing cash registers to ring from Eliot to Estcourt Station and every town in between. So why are Maine small business owners not ecstatic?

According to a recent survey from The Maine Department of Labor’s Center for Workforce Research and Information, one-out-of three Maine small businesses has at least one job opening. The problem is, there are just not enough qualified or interested candidates to fill these vacant positions.  Portland radio may offer the remedy to this new employment crisis.

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Tags: Portland Maine Radio, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing

Portland Radio Fills The Skill Gap for Maine Employers

Posted by Larry Julius on Sun, Jan 11, 2015 @ 11:08 AM

There is good news, bad news, and better news for Maine small business. Spoiler alert: the better news is Maine employers are successfully using Portland radio to engage, recruit, and retain their best new employees.

The good news: the U.S. economy added 252,000 new jobs in December. According to the Labor Department, this caps a 12-month stretch of job growth unmatched since 1999, according to the Labor Department.

The bad news: Maine small businesses are having a hard time competing for qualified and skilled employees. In a recent article in Forbes, management consultant Dan Schwabel said, "If you ask any HR executive what their biggest challenges are, the skills gap is typically unanimously noted. I’ve been paying close attention to this trend over the past few years and the gap is actually widening instead of closing. The Bureau of Labor Statistics shows that there were 4.7 million job openings in June and more than half of employers say that they can’t find qualified candidates. This issue will progress until the college curriculum aligns with the current job marketplace. This year, we found that only 2% of companies are recruiting liberal arts majors but schools still offer those degrees. Companies need to start working with colleges so that students get the necessary skills to fill the gap."

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Tags: Portland Maine Radio, Radio Recruitment, Employment, Portland Radio