Radio Results Blog

Jingle on Portland Radio Doubles Sales For Maine Business Owner

Posted by Larry Julius on Sun, Apr 29, 2018 @ 07:11 PM

Scott Libby must have had a nutritious breakfast when he put together his marketing plan. Metaphorically, at least.

Mr. Libby, owner of Royal River Heat Pumps in Freeport, credits the jingle he broadcasts on Portland radio with more than doubling the sales of his Maine small business in just one year.

Little did Mr. Libby know, his advertising strategy comes right out of the history books of America's most famous cereal brand.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Radio Jingles