Radio Results Blog

What Casey Kasem Taught Maine Small Business Owners

Posted by Larry Julius on Sun, Jun 15, 2014 @ 12:04 PM

A fixture of Portland, Maine radio and one of America's best friends died today.

More than 150,000 people will die today. Most of these deaths we will never learn about.  But this morning when radio personality Casey Kasem passed away, almost instantly the news started showing up in my Twitter feed from The New York Times, The Wall St. Journal, The Portland Press Herald, and The Huffington Post.  The news showed up in hundreds of posts and shares in my Facebook news feed.  Cleary, Casey was one of America's best friends.

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Tags: Radio Commercial, Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Radio DJ, Social Media

Portland Radio DJ Found Guilty of Parasocial Interaction

Posted by Larry Julius on Fri, Jul 06, 2012 @ 11:17 AM

Actually, all radio personalities are guilty of parasocial interactions with their listeners...and it's another reason why listeners love radio.  Most importantly, it's why radio continues to be an engaging and compelling advertising medium. A recent study by The University of California, Annenberg School of Communications and Journalism finds that 82% listeners have parasocial feelings for their favorite radio personalities.

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Tags: Effective Radio Advertising, research, Radio DJ