Radio Results Blog

What's The Point? The First Step To An Effective Radio Commercial

Posted by Larry Julius on Sun, Jul 22, 2012 @ 03:08 PM

I have been listening to the radio all morning and have heard more than 30 commercials. It frustrates me to say that very few of these commercials had a point. They were each 150 words that wandered aimlessly for 60-seconds.  As each commercial ended I often had no idea, even, what the business did.  These advertisers all forgot the first rule of creating effective radio commercials: Do it With Purpose.

Read More

Tags: Effective Radio Advertising, radio commercials, Tips

Effective Radio Advertising: 10 Questions To Ask The Sales Guy

Posted by Larry Julius on Sun, Jun 10, 2012 @ 07:36 PM

You have made the decision to invest your advertising budget in local radio.  So you contact several radio stations and invite them to send a sales guy to make a presentation to earn your business.  Each one makes a compelling argument for advertising on their station. Are there questions you can ask each sales guy to make sure you make a choice that will be effective for your business and get the most for your investment?

Read More

Tags: Effective Radio Advertising, radio commercials, Tips

Don Draper Teaches About Effective Radio Advertising

Posted by Larry Julius on Sun, Jun 03, 2012 @ 01:18 PM

Don Draper, the mythical 1960s adman in the TV show Mad Men, has a lot to teach us about effective radio advertising in the 21st century.  Here is, perhaps, Don's greatest lesson:

Read More

Tags: Effective Radio Advertising, radio commercials, research

No Button Pushing: 93% of Consumers Listen To Radio Commercials.

Posted by Larry Julius on Sun, Apr 29, 2012 @ 03:00 PM

Read More

Tags: radio commercials, research