If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, then you will have to first let me talk about my own guilty musical pleasure: the band Styx.Read More
Radio Results Blog
There’s a rule in politics that it’s hard to beat the incumbent. It’s the same for how we choose to listen to music and get current information. The only difference is that while you might get into a, shall we say, "spirited discussion" with someone over a Presidential candidate, things probably won’t get so lively discussing your choice of radio station (unless you’re really passionate, in which case we salute you).Read More
Tags: radio commercials, Marketing, Porltand Maine Radio, Advertising On Portland Radio, effective advertising, radio doesn't work, radio's relevance, facebook, twitter, instagram, competitive audio, streaming audio
In previous articles we shared astounding radio commercials from around the world and from around America, Today, we are highlighting award winning commercials heard on Portland Maine radio and other stations throughout the state. These commercials prove that great radio ads don't have to come from Madison Avenue or from Hollywood.
Each year the Maine Association of Broadcasters recognizes the best radio commercials produced by radio stations in Portland, Augusta, Bangor, Presque Isle and from any other place in the state where great radio is made. This year's winning commercial reaffirms how the power of sound can contribute to the success of Maine small business. Here are this year's winners. Take a listen to greatness.Read More
Nobody In Portland, Maine Does Not Listen To the Radio
Maine small business owners and advertisers of all sizes take note: "Nobody listens to radio!" So says Merlin Aylesworth, President of NBC. According to Aylesworth, "Within three years [radio] will be wiped out." This view is supported by Bernard Smith of Harper's Magazine who said, "[Radio] may, for a brief period of time, maintain a marginal existence before being finally relegated to the storeroom."
Portland Radio Advertisers Find Inspiration From Down Under
The 20th century abstract artist Darby Barnnard once said, "Originality is way overrated. To make, you need to take. All great artists do." This quote, not surprisingly, seems to be borrowed from Pablo Picasso who also said, "Good artists copy, great artists steal." Movie director Jim Jarmsuch said it best, "Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”
Portland Maine Small Business Owners Can Learn How To Use Radio Effectively From America's Tire Dealers
On September 26, 1960, John Kennedy and Richard Nixon participated in a presidential debate. According to Time Magazine, "what happened after the two candidates took the stage is a familiar tale. Nixon, pale and underweight from a recent hospitalization, appeared sickly and sweaty, while Kennedy appeared calm and confident." The TV audience who was watching that night judged Kennedy to be the winner, but, as Time goes on to explain, "those who listened to the debate on the radio thought Nixon had won." The moral of the story: On radio they never see you sweat. A lesson anyone running for elected office in Maine should take to heart.
Radio advertisers have known it for almost 92 years, but a new study confirms it. Research giant Nielsen Catalina found, on average, radio commercials produce a $6.00 sales lift for every $1.00 invested. According to Ad Age magazine, these findings indicate that advertisers can expect higher returns-on investment from radio than TV, digital, or social media. Small businesses who advertise on Portland, Maine area radio stations have found this to be true also.
In 2004, there was no Pandora. There was no Spotify. In 2004, the first podcasts started to appear and the iPod Shuffle was still a year away from its initial release. In 2004, fewer than 20% of Americans could listen to or download music online because most people only had access to dial-up internet. In 2004, commercial radio, despite being 84 years old, still reigned supreme in the battle for listeners' ears by reaching 93% of all Americans. Flash forward 10 years: AM/FM radio still reaches 93% of all Americans, making it the number one audio choice among consumers and that's good news for Maine Small Business.
Portland, Maine is a tough place to own a restaurant. According to an article in Mainebiz, the city has one eating establishment for every 118 people. That means Portland has almost twice the restaurants per capita than even San Francisco. And not only is there an abundance of restaurants, there are lots of good, even great restaurants. Epicurious calls Portland the "Northeast's Top Dining Spot." Bon Apetit named Portland "the foodiest small town in America." The New York Times, no less, says, Portland, Maine is "one of the best places to eat in the Northeast." So when a local deli wanted to compete for customers against a city full of award winning eateries, they turned to a medium that captures the flavor of the local community...radio.