Radio Results Blog

Why Do So Many Insurance Companies Advertise on Portland Radio?

Posted by Larry Julius on Tue, Jun 02, 2015 @ 10:20 AM

If you listened to Portland Radio over the past few weeks, then you surely heard commercials for insurance. According to accounting firm, Miller, Kaplan, Arse & C., LLP, spending on radio advertising by insurance companies is up 22%.  This includes advertising by large national companies like Geico and Progressive. It also includes Maine small business owners such as Dan Muskat, a Nationwide Insurance agent in Westbrook; Falmouth based United Insurance; and Norton Insurance of Cumberland Foreside among others.  In an industry that abhors risk, why do insurance companies trust radio to expand their businesses? Because it works...reliably.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Portland Radio Still Rules. Good News For Maine Small Business.

Posted by Larry Julius on Sun, May 03, 2015 @ 05:28 PM

Sometimes, when discussing Portland radio with Maine small business owners, I am reminded of "Dug" the talking dog from the movie "Up."  We will be chatting about all of the proven benefits of radio advertising, when all of a sudden the business owner will be distracted and blurt out, "Facebook" or "Pandora" or one of the hundred other new-and shiny competitors for consumers' attention. This is the same way Dug was distracted every time a squirrel came into view. 

I understand how easy it is to have your head turned by the sexy new kid in school. But despite the avalanche of new media, according to new research by Jacobs Media, radio still dominates the battle for the ear.  This is awesome news for Maine small business owners who depend on Portland radio for marketing to new and existing customers.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, portland small business

As Portland Radio Moves Online is Maine Small Business Following?

Posted by Larry Julius on Sun, Apr 19, 2015 @ 09:21 PM

During the past 30 days, 221,400 adults in southern Maine listened to radio online, according to Nielsen, a global research company.  As a matter of fact, the listeners to stations owned by Portland Radio Group, the area's largest radio broadcasting company, spent over a quarter-million hours listing online to the group's 5 streaming radio stations. These are significant numbers for Maine small business owners who depend on radio to fulfill their advertising and marketing objectives.

The number of people who consume their favorite radio stations online continues to expand as the availability of devices which permit the streaming of online continues to multiply.  A study released this month from Edison Research indicates that for the first time the number of Americans who listen to radio online has exceed 50%

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Familiar Voice on Portland Radio Silenced at Age 88

Posted by Larry Julius on Sun, Apr 12, 2015 @ 12:19 PM

If you listened to Portland Radio anytime since 1957, you knew Stan Freberg. Maybe not by name. Maybe not by sight, But definitely by voice.  Stan Freberg was the voice and the genius behind hundreds of radio commercials that caught the ear of 4 generations of radio listeners all over America.  Freberg died this week at age 88 leaving a lifetime of lessons that can be utilized to improve the radio advertisements for Maine small business.

According to the New York Times, Freberg entered advertising because he considered most commercials moronic. Usually working as a creative consultant to large agencies, he shattered Madison Avenue conventions. He once produced a musical commercial nearly six minutes long to explain why his client, Butternut Coffee, lagged behind its competitors by five years in developing instant brew."

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Stunner for Maine Small Businesses: Radio Delivers 14 Times ROI

Posted by Larry Julius on Mon, Apr 06, 2015 @ 07:20 PM

For the past 90 years, Maine small business owners have intuitively know that advertising on Portland radio results in sales.  For instance, Michael Major, owner of Cunningham Security Systems in Yarmouth, Maine says he knows when his radio ads aren't running because, "my phones don't ring."  Doug Martin of Portland based WH Demmons, a building systems contractor, knows his radio advertising works as well. "When we run radio ads, it's almost like adding another salesperson. That's really what I look at it as," says Martin.  "I have a small sales staff to begin with, but using radio puts another salesperson in the field for me.  Not only is it generating leads, we are also getting people to call us which is a good indication of someone who has a significant need."

Until recently, Maine's small business marketers had to rely on anecdotal success stories from the peers to understand how well radio advertising worked.  But now there is empirical evidence that demonstrates unequivocally that Portland radio delivers an awesome return investment for small business owners.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Maine Realtors Succeed Using Portland Radio

Posted by Larry Julius on Sun, Nov 30, 2014 @ 02:32 PM

Realtors in Maine have found success using Portland radio to capture a large share of the expanding real estate market in the state.

According to The Federal Home Loan Mortgage Corporation, also known as Freddie Mac, the home-purchase market is expected to strengthen along with the economy in 2015. "The good news for 2015 is that the U.S. economy appears well-poised to sustain about a 3 percent growth rate in 2015, only the second year in the past decade with growth at that pace or better," says Frank Nothaft, Freddie Mac's chief economist. "Governmental fiscal drag has turned into fiscal stimulus; lower energy costs support consumer spending and business investment; further easing of credit conditions for business and real estate lending support commerce and development; and consumers are more upbeat and businesses are more confident, all of which portend faster economic growth in 2015. And with that, the economy will produce more and better-paying jobs, providing the financial wherewithal to support household formations and housing activity."

Data from the Maine Real Estate and Development Association supports the national trends. According to the semiannual MREDA index real estate sales in the states continue to expand. The index has risen by 2.4 percent since the first quarter of 2013, driven by strength in the residential market.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, portland small business

Maine Small Business: 5 Steps To Holiday Advertising On Portland Radio

Posted by Larry Julius on Sun, Nov 16, 2014 @ 05:43 AM

There may be very little to dismay this holiday season for Maine small business. Early consumer research indicates that consumers will be in the mood to spend this Christmas. According to USA Today, in October, "discretionary spending improved significantly", sending a clear signal that Santa is on the way.

Also, the National Retail Federation is predicting a 4.1% growth in sales in November and December, compared to one year ago, catapulting total spending this year to $616.9 billion. That's more than 19% of retailers’ total earnings for the year. The average person is expected to spend about $804, up nearly 5% from $767 last year, NRF's survey of about 7,500 consumers finds. Consumers are spending more across the board on family, friends, co-workers, pets and even babysitters.

For a Maine small business to capture their unfair share of the expanding pool of holiday cash requires advertising.  And using Portland Radio offers the best return on investment.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, portland small business