If you listened to Portland Radio over the past few weeks, then you surely heard commercials for insurance. According to accounting firm, Miller, Kaplan, Arse & C., LLP, spending on radio advertising by insurance companies is up 22%. This includes advertising by large national companies like Geico and Progressive. It also includes Maine small business owners such as Dan Muskat, a Nationwide Insurance agent in Westbrook; Falmouth based United Insurance; and Norton Insurance of Cumberland Foreside among others. In an industry that abhors risk, why do insurance companies trust radio to expand their businesses? Because it works...reliably.Read More
Radio Results Blog
Sometimes, when discussing Portland radio with Maine small business owners, I am reminded of "Dug" the talking dog from the movie "Up." We will be chatting about all of the proven benefits of radio advertising, when all of a sudden the business owner will be distracted and blurt out, "Facebook" or "Pandora" or one of the hundred other new-and shiny competitors for consumers' attention. This is the same way Dug was distracted every time a squirrel came into view.
I understand how easy it is to have your head turned by the sexy new kid in school. But despite the avalanche of new media, according to new research by Jacobs Media, radio still dominates the battle for the ear. This is awesome news for Maine small business owners who depend on Portland radio for marketing to new and existing customers.Read More
During the past 30 days, 221,400 adults in southern Maine listened to radio online, according to Nielsen, a global research company. As a matter of fact, the listeners to stations owned by Portland Radio Group, the area's largest radio broadcasting company, spent over a quarter-million hours listing online to the group's 5 streaming radio stations. These are significant numbers for Maine small business owners who depend on radio to fulfill their advertising and marketing objectives.
The number of people who consume their favorite radio stations online continues to expand as the availability of devices which permit the streaming of online continues to multiply. A study released this month from Edison Research indicates that for the first time the number of Americans who listen to radio online has exceed 50%Read More
If you listened to Portland Radio anytime since 1957, you knew Stan Freberg. Maybe not by name. Maybe not by sight, But definitely by voice. Stan Freberg was the voice and the genius behind hundreds of radio commercials that caught the ear of 4 generations of radio listeners all over America. Freberg died this week at age 88 leaving a lifetime of lessons that can be utilized to improve the radio advertisements for Maine small business.
According to the New York Times, Freberg entered advertising because he considered most commercials moronic. Usually working as a creative consultant to large agencies, he shattered Madison Avenue conventions. He once produced a musical commercial nearly six minutes long to explain why his client, Butternut Coffee, lagged behind its competitors by five years in developing instant brew."Read More
For the past 90 years, Maine small business owners have intuitively know that advertising on Portland radio results in sales. For instance, Michael Major, owner of Cunningham Security Systems in Yarmouth, Maine says he knows when his radio ads aren't running because, "my phones don't ring." Doug Martin of Portland based WH Demmons, a building systems contractor, knows his radio advertising works as well.
Realtors in Maine have found success using Portland radio to capture a large share of the expanding real estate market in the state.
According to The Federal Home Loan Mortgage Corporation, also known as Freddie Mac, the home-purchase market is expected to strengthen along with the economy in 2015. "The good news for 2015 is that the U.S. economy appears well-poised to sustain about a 3 percent growth rate in 2015, only the second year in the past decade with growth at that pace or better," says Frank Nothaft, Freddie Mac's chief economist. "Governmental fiscal drag has turned into fiscal stimulus; lower energy costs support consumer spending and business investment; further easing of credit conditions for business and real estate lending support commerce and development; and consumers are more upbeat and businesses are more confident, all of which portend faster economic growth in 2015. And with that, the economy will produce more and better-paying jobs, providing the financial wherewithal to support household formations and housing activity."
Data from the Maine Real Estate and Development Association supports the national trends. According to the semiannual MREDA index real estate sales in the states continue to expand. The index has risen by 2.4 percent since the first quarter of 2013, driven by strength in the residential market.Read More
Also, the National Retail Federation is predicting a 4.1% growth in sales in November and December, compared to one year ago, catapulting total spending this year to $616.9 billion. That's more than 19% of retailers’ total earnings for the year. The average person is expected to spend about $804, up nearly 5% from $767 last year, NRF's survey of about 7,500 consumers finds. Consumers are spending more across the board on family, friends, co-workers, pets and even babysitters.
For a Maine small business to capture their unfair share of the expanding pool of holiday cash requires advertising. And using Portland Radio offers the best return on investment.Read More