For Maine small business owners, advertising on Portland radio seems to be a day job. Although most radio stations broadcast 24 hours, some advertisers believe no one tunes-in at night. Not only is this wrong, these misguided companies are missing a valuable marketing opportunity.
Last week, 699,315 adult consumers living in southern Maine listened to a Portland radio station. This is substantially more than watched a local TV station; read a local newspaper; or thumbed through a local magazine.
But, just because the sun sets, radio listeners don't roll up their ears. According to Nielsen, 46% of consumers who listen to Portland radio between 6am and 7pm also listen at night.Read More