Radio Results Blog

Target The Heart: Advertising Advice For Maine Small Business Owners

Posted by Larry Julius on Wed, Jul 04, 2018 @ 05:22 PM

Last week in southern Maine, according to Nielsen, 700,000 adult consumers tuned-in to their favorite Portland radio station. This is, by far, more people than who watched TV, read a newspaper, used a smartphone, or used an online app.

The reality that radio has the largest reach is not lost on thousands of Maine small business owners who depend on the medium to advertise their products and services. As we wrote in the article "The 3 Rs of Radio Advertising", reach is the second most potent element of a successful ad campaign for driving sales. What is the most powerful component?

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

A Tip For Maine Small Business Owners From Top Marketing Companies

Posted by Larry Julius on Sat, Jun 16, 2018 @ 10:00 AM

Almost half of America's largest marketing companies are planning to increase their advertising expenditures over the next 12 months. This is according to a survey conducted by Nielsen among Chief Marketing Officers at some of the nation's most prestigious brands.

According to Nielsen's analysis, the increasing budgets are related to the marketers' confidence in measuring the return that their advertising investments will deliver.

For Maine small business owners, advertising on Portland radio can deliver the highest possible ROI.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business marketing, maine small business owner, Portland Radio Advertising, Mainie small business advertising

What's Your Story? Tell it on Portland Radio

Posted by Larry Julius on Tue, Jun 05, 2018 @ 06:05 PM

"Past a foreboding sewer. Down the street with the cracks you should not step on, lest you break your mother's back. There, lies a place of unexpected sweetness."

Where is this place? It's in the minds of radio listeners who are in the market to buy a new Radio Flyer wagon.

This mellifluous sentiment fills the first 28 words of an award-winning radio commercial for the iconic children's toy. These words, set against a heart-nudging musical score, instantly transport the listener to a place where they feel welcome. A place that looks different to each person invited on the 60-second sonic journey. This commercial tells a story. To hear the whole commercial, click here.

What story does your Maine small business tell in commercials on Portland radio? Or, do you tell a story at all?

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Tags: Effective Radio Advertising, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Maine Small Business Owners Grab Qualified Job Candidates By The Ears

Posted by Larry Julius on Sun, May 20, 2018 @ 07:52 AM

The unemployment rate in Maine last month, according to Maine's Department of Labor, was 2.9%. This is the lowest rate since Eisenhower was President.

Ironically, this so called good news for the economy is actually a dose of bad news for Maine business owners. Their growth and profitability is being hampered by an inability to fill critical job openings.

The labor crunch is affecting businesses of all types and sizes ranging from lobster boats to jet engine makers. Diana Roberge, a recruiter for Hannaford, one of Maine’s largest private employers, told the Portland Press Herald that the company has a wide range of positions open, from part-time jobs in retail to management jobs at its corporate headquarters in Scarborough.

Ms. Roberge also told the paper, "We just have to get more creative with how we recruit." This sentiment was echoed by recruiters like L.L. Bean, Bangor Savings Bank, Tyler Technologies, and EMHS in a webinar hosted by the SBA and Portland Radio Group

Become Passive-Aggressive

Many Maine companies have had success finding the qualified candidates they need by ditching traditional recruitment methods such as job boards, job fairs, and newspapers. Instead, they are turning to radio advertising to target candidates who are already working, perhaps for a competitor, but not currently looking to make a change.

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Tags: Maine Small Business, Radio Recruitment, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Small Business Recruitment, Portland Radio Advertising

How Maine Small Business Owners Can Get Stuck in People's Heads

Posted by Larry Julius on Sun, May 06, 2018 @ 12:52 PM

If you listened to Portland radio last week, just like 93% of everyone else, then you probably know this phone number: 1-877-Kars-4-Kids.

I can't speak for you, but I can't get the sound of those cute little kids singing the company jingle out of my head.

Stuck in a prospective customer's head. That's a place every Maine small business owner yearns to be. A jingle is a great way to get there.

Kars-4-Kids is a charity that encourages people to turn old cars into charitable contributions.

According to Billboard, the bible of the music industry, the Kars-4-Kids jingle drives results. The magazine reported, in 2016, that the repetition of the jingle was credited with increasing donations by 50% over the previous year. What Maine Small business owner wouldn't want to have similar increases?

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Jingle on Portland Radio Doubles Sales For Maine Business Owner

Posted by Larry Julius on Sun, Apr 29, 2018 @ 07:11 PM

Scott Libby must have had a nutritious breakfast when he put together his marketing plan. Metaphorically, at least.

Mr. Libby, owner of Royal River Heat Pumps in Freeport, credits the jingle he broadcasts on Portland radio with more than doubling the sales of his Maine small business in just one year.

Little did Mr. Libby know, his advertising strategy comes right out of the history books of America's most famous cereal brand.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Radio Jingles

Life Lesson For Maine Small Business Owners From The Obituaries

Posted by Larry Julius on Sun, Apr 22, 2018 @ 09:43 AM

Who would think that the obituary pages could provide an advertising lesson for Maine Small Business owners?

One million Americans die each week. Very few of the departed, however, earn an obituary in the New York Times. To qualify to be immortalized on the pages of the nation's second largest newspaper, a remarkable life is required.

Last week, the Times featured  remembrances of two voices that are were fixtures on Portland radio. Carl Kasell and Art Bell.

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Tags: Portland Maine Radio, maine small business advertising, maine small business marketing, maine small business owner, Portland Radio Advertising

Creating Ad Campaigns That Drive Sales For Maine Small Business Owners

Posted by Larry Julius on Sat, Mar 31, 2018 @ 08:01 AM

Maine small business owners depend on Portland radio stations to successfully advertise and market their goods and services.

Among the radio advertising faithful are Cathy Manchester of Keller-Williams Realty in Gray and Scott Libby of Royal River Heat Pumps in Falmouth. Both business owners have credited their commercials on Southern Maine stations with doubling sales at their respective companies.

Nielsen, the research company that is able to link advertising campaigns to sales results, recently analyzed which elements of an advertising campaign have the greatest effect on growth. The research found that ad-creative and reach are the primary sales drivers.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Maine Small Business Owners Learn The 3 Rs Of Advertising

Posted by Larry Julius on Sun, Mar 18, 2018 @ 12:11 PM

There are 3 Rs Maine small business owner need to know when advertising their goods and services: Reach. Recall. Return.

Spoiler alert. Conclusive research proves Portland radio delivers all three Rs more effectively than any other medium.

Reach, as it applies to advertising, is defined as the total number of people who are exposed to a business owner's message. Regardless of what your Maine small business sells, Portland radio can reach, by far, more of your current and prospective customers than TV, newspapers or streaming media.

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Tags: Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Definitive Proof! Radio Ads Work For Maine Small Business Owners

Posted by Larry Julius on Sat, Mar 10, 2018 @ 09:10 AM

It is time we all stop talking about John Wanamaker. Who?

John Wanamaker was an 19th century department store owner in Philadelphia. He is known for inventing the price tag and the return policy. But, perhaps, his greatest legacy, is the well-worn quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." These days, we might call that a meme.

For many years, especially during his lifetime, Mr. Wanamaker's observation had a grain of veracity. Today, however, Maine small business owners can understand what works and what doesn't. Especially, when it comes to adverting on Portland Radio.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising