Radio Results Blog

TV Networks and Maine Business Owners Depend on Radio Ads For Results

Posted by Larry Julius on Thu, Jul 12, 2018 @ 12:52 PM

Thousands of Maine small business owners depend on Portland radio to attract new customers. Radio advertising works so well that even TV networks benefit from it.  A recent study demonstrates just how well.

First of all, radio reaches more adults each week than any other medium. More than TV. More than smartphones. More than newspapers. More than anything. Last week, for instance, almost 700,000 consumers living in southern Maine tuned into a Portland radio station.

So, when a national TV network wanted to compel viewers to tune-in to a recent mini-series, it advertised the show on the radio. To determine if the advertising paid off, Nielsen, a media research company, partnered with Cumulus Westwood One, a radio broadcasting company, to measure the results. Let's just say the results were spectacular.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Target The Heart: Advertising Advice For Maine Small Business Owners

Posted by Larry Julius on Wed, Jul 04, 2018 @ 05:22 PM

Last week in southern Maine, according to Nielsen, 700,000 adult consumers tuned-in to their favorite Portland radio station. This is, by far, more people than who watched TV, read a newspaper, used a smartphone, or used an online app.

The reality that radio has the largest reach is not lost on thousands of Maine small business owners who depend on the medium to advertise their products and services. As we wrote in the article "The 3 Rs of Radio Advertising", reach is the second most potent element of a successful ad campaign for driving sales. What is the most powerful component?

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

A Tip For Maine Small Business Owners From Top Marketing Companies

Posted by Larry Julius on Sat, Jun 16, 2018 @ 10:00 AM

Almost half of America's largest marketing companies are planning to increase their advertising expenditures over the next 12 months. This is according to a survey conducted by Nielsen among Chief Marketing Officers at some of the nation's most prestigious brands.

According to Nielsen's analysis, the increasing budgets are related to the marketers' confidence in measuring the return that their advertising investments will deliver.

For Maine small business owners, advertising on Portland radio can deliver the highest possible ROI.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business marketing, maine small business owner, Portland Radio Advertising, Mainie small business advertising

What's Your Story? Tell it on Portland Radio

Posted by Larry Julius on Tue, Jun 05, 2018 @ 06:05 PM

"Past a foreboding sewer. Down the street with the cracks you should not step on, lest you break your mother's back. There, lies a place of unexpected sweetness."

Where is this place? It's in the minds of radio listeners who are in the market to buy a new Radio Flyer wagon.

This mellifluous sentiment fills the first 28 words of an award-winning radio commercial for the iconic children's toy. These words, set against a heart-nudging musical score, instantly transport the listener to a place where they feel welcome. A place that looks different to each person invited on the 60-second sonic journey. This commercial tells a story. To hear the whole commercial, click here.

What story does your Maine small business tell in commercials on Portland radio? Or, do you tell a story at all?

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Tags: Effective Radio Advertising, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Satellite Radio: What Maine Small Business Owners Need To Know

Posted by Larry Julius on Sun, May 27, 2018 @ 11:31 AM

A very smart, Maine small business owner told me the other day, "The truth is, no one listens to Portland radio anymore in their cars. Most people listen to satellite radio." Clearly, the customer is not always right.

The fact is, AM/FM radio is, by far, the most used commercial medium in Maine and in America. Satellite radio is barely a blip on consumer's radar. Here is a bit of history

In 2001, XM radio launched its first satellite into space. The company's goal was to provide, in exchange for a monthly subscription fee, hundreds of entertainment channels with CD quality sound to motorists wherever they travel.

The following year, Sirius Radio, launched its satellites to offer a competing service. By 2007, both companies were, according to Goldman Sachs analyst Mark Wienkes, "on life support". So, XM and Sirius merged.

Flash forward to 2018, 11 years after the "life-saving" merger. Has satellite radio put a dent in the audience for AM/FM radio. In a word: No. Here are the facts.

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Tags: Effective Radio Advertising, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

How Maine Small Business Owners Can Get Stuck in People's Heads

Posted by Larry Julius on Sun, May 06, 2018 @ 12:52 PM

If you listened to Portland radio last week, just like 93% of everyone else, then you probably know this phone number: 1-877-Kars-4-Kids.

I can't speak for you, but I can't get the sound of those cute little kids singing the company jingle out of my head.

Stuck in a prospective customer's head. That's a place every Maine small business owner yearns to be. A jingle is a great way to get there.

Kars-4-Kids is a charity that encourages people to turn old cars into charitable contributions.

According to Billboard, the bible of the music industry, the Kars-4-Kids jingle drives results. The magazine reported, in 2016, that the repetition of the jingle was credited with increasing donations by 50% over the previous year. What Maine Small business owner wouldn't want to have similar increases?

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Jingle on Portland Radio Doubles Sales For Maine Business Owner

Posted by Larry Julius on Sun, Apr 29, 2018 @ 07:11 PM

Scott Libby must have had a nutritious breakfast when he put together his marketing plan. Metaphorically, at least.

Mr. Libby, owner of Royal River Heat Pumps in Freeport, credits the jingle he broadcasts on Portland radio with more than doubling the sales of his Maine small business in just one year.

Little did Mr. Libby know, his advertising strategy comes right out of the history books of America's most famous cereal brand.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Radio Jingles

The Science of Making Your Maine Small Business Memorable

Posted by Larry Julius on Sun, Apr 29, 2018 @ 06:49 PM

When a Maine small business owner invests in an advertising campaign on Portland radio, the first job of every commercial is to be heard.

Unless an ad is heard, it will fail. In a previous article, Famous First Words: How To Start Your Commercials On Portland Radio, we talked about how to grab consumers by the ears.

Once a radio commercial is heard, its next job is to be remembered. Unless an ad can be recalled at the point of sale, it cannot contribute to a ringing cash register.

Before we can talk about how ads are remembered, we first need to talk about forgetting.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Has Digital Demolished Portland Radio? Maine Business Owners Ask.

Posted by Larry Julius on Sun, Apr 08, 2018 @ 11:57 AM

Portland radio's perpetual dominance over internet-fueled media defies the persistent and pervasive prophecies that traditional AM/FM would succumb to the wrecking ball of all things digital.

In August 2007, eMarketer predicted, "Data from a number of researchers indicates that traditional radio is losing its significance in people's lives. US adults are spending more time each day on the Internet and watching TV than listening to the radio."

Wrong! Wrong! Wrong!

Last week, according to Nielsen, 700,000 adults tuned into a Portland radio station. This is, by far, more southern Maine consumers than watched TV or read a newspaper. It is even more than visited a social media site; streamed Pandora or Spotify; or did a Google search.

Comparative data released last month demonstrates, yet again, that radio reaches more adults than all other media, digital or otherwise. Substantively more.  This is great news for Maine small business owners who depend on Portland radio to market their products and services.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Digital Advertising

Creating Ad Campaigns That Drive Sales For Maine Small Business Owners

Posted by Larry Julius on Sat, Mar 31, 2018 @ 08:01 AM

Maine small business owners depend on Portland radio stations to successfully advertise and market their goods and services.

Among the radio advertising faithful are Cathy Manchester of Keller-Williams Realty in Gray and Scott Libby of Royal River Heat Pumps in Falmouth. Both business owners have credited their commercials on Southern Maine stations with doubling sales at their respective companies.

Nielsen, the research company that is able to link advertising campaigns to sales results, recently analyzed which elements of an advertising campaign have the greatest effect on growth. The research found that ad-creative and reach are the primary sales drivers.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising