Radio Results Blog

Maine Business Owners Speak For Themselves In Ads On Portland Radio

Posted by Larry Julius on Sun, Sep 23, 2018 @ 04:33 PM

There is no one more passionate or knowledgeable about a Maine small business than its owner.  So, it always surprises me when, in ads on Portland radio, a business owner defers to a disinterested announcer to engage prospective customers.

I have heard all the excuses why the owner does not want to appear in their commercial. It usually comes down to a dislike of their own voice or a simple case of nerves. An ad on Portland radio has the potential to be heard by hundreds-of thousands of Mainers.  Why not extend a personal invitation for each one of them to do business with you?

Think of it this way: if you met a potential customer for your business at a party, would you give her a business card with a Portland radio announcer's name on it?  I hope not.

This is something Stacy and Win Dodge learned. The sister and brother are co-owners of Bill Dodge Auto Group. Together they operate 8 Maine car dealerships in Saco, Westbrook, and Brunswick that sell BMWs, Infinitis, Kias, Hyundais, Nissans, Cadillacs, GMCs, and Buicks.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

Maine Restaurant Owners Reach Hungry Consumers On Portland Radio

Posted by Larry Julius on Wed, Sep 19, 2018 @ 04:00 PM

Portland, Maine was named the Restaurant City of 2018 by Bon Appetit Magazine. No surprise because the state is home to 11 chefs who were semi-finalist for the 2018 James Beard awards.

Creating palette pleasing plates is an art. But, every eatery is just one of 3,112 Maine small businesses competing for a slice of the state's $2.3 billion in restaurant revenue. It's not as easy as you might think.

Portland alone, it turns out, has more restaurants per capita than most other major cities in America. This includes New York, San Francisco, and Chicago.

So, for a southern Maine restaurant to successfully compete in a category cramped with choices, advertising is required. And, no other advertising medium can better reach locals who dine-out than Portland radio.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

Portland Radio: Best Way To Reach Likely Maine Voters

Posted by Larry Julius on Sun, Aug 26, 2018 @ 06:29 AM

On November 6th, polling places in southern Maine will be open for business. On that day it will be decided who will represent the first district in Congress and who will occupy the Governor's chair. There will also be a ballot full of other candidates and important matters whose fate the voters will determine.

To win, most of the candidates on the ballot will need to advertise. The most potent place to politic is Portland radio. Before I explain why, here's a bit of history.

The presidential election on November 2, 1920 was notable for 2 reasons. It was the first time women in American had the right to vote. It was also the first time voters could learn the balloting results in real-time on the radio instead of days later in the newspaper.

Women's suffrage was monumental. Election results on the radio, on the other hand, were a bit ironic.

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Tags: Portland Maine Radio, Portland Radio, Maine political advertising, Advertising On Portland Radio

What Maine Small Business Owners Need To Know About TV Advertising

Posted by Larry Julius on Thu, Aug 23, 2018 @ 05:33 PM

I just don't understand. Why isn't advertising on Portland radio the first choice of every Maine small business owner? Hundreds of local companies know, that by any measurement, local radio is the superior way to turn prospects into customers. But, some other companies, perplexingly, still choose TV first.

In a moment, I am going to present a cogent case to prove that if a Maine business owner chooses to advertise on TV, then it must, to ensure success, also invest in a radio schedule.

Before I do that, though, I think it is important to insist on Portland radio's superiority as an advertising and marketing medium for any Maine business. I can distill my argument into three components: Reach, Recall, and Return.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner, Advertising On Portland Radio

Maine Business Owners Find Advertising Inspiration From Away

Posted by Larry Julius on Sun, Aug 19, 2018 @ 08:24 AM

Quick. What is the number-one job of every commercial that is purchased by a Maine small business owner on Portland radio? (Cue final Jeopardy music).

If you answered that the most important job of a radio commercial is to sell a product or service, then you would be wrong. Oh, so wrong.

The number one job of a radio commercial is to be heard. Only if a commercial is heard can it be remembered. And only when it is remembered, can an ad on Portland radio create a sale.

To buy a campaign on a Portland station, all anyone needs is a calculator and a budget. But injecting that ad into the medial temporal lobe of the brain (the place memories are made) is a little more challenging.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

The #1 Reason Advertising On Portland Radio Might Fail

Posted by Larry Julius on Sun, Aug 12, 2018 @ 08:22 AM

Since 1925, Maine small business owners have depended on Portland radio for advertising their products and services. Many of these local companies credit their radio ads with doubling or tripling their sales.

Sometimes, though, radio advertising fails. This could happen because commercials are placed on the wrong radio station. Or, the commercials were not engaging or compelling. Other times the advertiser did not invest enough to ensure success.

The number one reason advertising on Portland radio could fail, though, is the lack of a marketing objective. According to the Small Business Guide to Effective Radio Advertising, a well-articulated objective is critical for the success of any campaign.

Some Maine business owners might mistakenly identify their marketing objective as "getting my name out there", "creating a buzz", or "increasing foot-traffic". But, achieving any of those goals will not ensure success.

Sometimes the business owner could simply think they need "exposure". Exposure did not end well for the Donner party or Pee Wee Herman. And, if "exposure" is your marketing objective, then your campaign will probably end just as badly.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

Proof: Radio Advertising Delivers Sales For Maine Business Owners

Posted by Larry Julius on Wed, Aug 08, 2018 @ 09:15 PM

A variety of successful Maine small business owners invest in advertising on Portland radio to market their products and services. A slew of research clearly proves radio reaches mores consumers in southern Maine that any other ad medium.

These studies also show, that radio advertising provides business owners with the highest return-on-investment as well.

Studies are one thing. But, cash register receipts provide the definitive proof of radio advertising's potency.

If you were 1 of the 700,000 listeners who tuned-in to a Portland radio station last week, there was a good chance you heard commercials for Royal River Heat Pumps, a Freeport based HVAC dealer; Saco River Dentistry, a Buxton based dental practice; and The Time Pilots, a Portland based wedding band. Each of these small businesses report jaw-dropping results from their radio advertising investments

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business marketing, Maine Small Business Owners, Advertising On Portland Radio

Top Reasons Maine Business Owners Love Advertising On Portland Radio

Posted by Larry Julius on Sun, Jul 29, 2018 @ 10:48 AM

On July 25, 1925 WCSH-AM, became the first radio station in Maine. Since that day, Maine small business owners have depended on Portland radio to successfully advertise their goods and services.

A lot of things have changed over the last 93 years. WCSH no longer broadcasts from the lobby of the Congress Street Hotel (notice the station's call letters). Also, the spot on the AM dial once occupied by WCSH is now home to WZAN, the local ESPN radio affiliate.

One thing that hasn't changed, though, is that hundreds of Maine business owners still invest their advertising and marketing dollars on Portland radio stations. Here are the top 3 reasons why.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Portland Radio Advertising

Grab An Unfair Share of Maine's Retail Boom For Your Small Business

Posted by Larry Julius on Wed, Jul 25, 2018 @ 02:20 PM

If, during the first 6 months of 2018, sales at your Maine small business did not expand by at least 5.5% versus the same period in 2017, then you are not grabbing your fair share of retail growth. According to the latest census data, 5.5% is the amount by which the retail sales economy has grown.

So, if your sales have have been flat or edged up by only a couple of percent, then that means your competitors have been eating your lunch. Advertising on Portland radio can help you claim the share of business growth you are leaving on the table. Here's how I know.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

What Amazon Knows That Some Maine Business Owners Don't

Posted by Larry Julius on Sun, Jul 22, 2018 @ 09:40 AM

The 700,000 people who tuned-in to a Portland radio station last week could not help but hear commercials for Amazon's Prime Day. Radio advertising is not a typical part of the company's advertising mix. Last week, though, Amazon broadcast a ton of commercials across the AM and FM dials.

Here's what Maine small business owners can learn from the world's second largest retailer: Advertising on radio delivers stunning results at the cash register. Cha-ching!

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners