There are 75,072 adults in Southern Maine who have an annual household income of $150,000 or more. This is just under 10% of the population.
Why should Maine small business owners care about this segment of the population? This tiny slice of the population accounts for 40% of all retail spending, that's why. We're talking $4.4 billion in cha-ching!
If a business owner wants to claim an unfair share of these rare and valuable southern Maine consumers, then advertising is required. And which medium is most capable of reaching these big spenders? Portland radio.
According to Nielsen, 94.6% of these big earners tune into a local, Portland radio station each week. This is far more than watch local TV, read local newspapers, or thumb-through local magazines.Read More