Radio Results Blog

150,000 Reasons To Advertise on Portland Radio

Posted by Larry Julius on Mon, Jul 16, 2018 @ 08:04 AM

There are 75,072 adults in Southern Maine who have an annual household income of $150,000 or more. This is just under 10% of the population.

Why should Maine small business owners care about this segment of the population? This tiny slice of the population accounts for 40% of all retail spending, that's why. We're talking $4.4 billion in cha-ching!

If a business owner wants to claim an unfair share of these rare and valuable southern Maine consumers, then advertising is required. And which medium is most capable of reaching these big spenders? Portland radio.

According to Nielsen, 94.6% of these big earners tune into a local, Portland radio station each week. This is far more than watch local TV, read local newspapers, or thumb-through local magazines.

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners

This Is Your Brain On Radio. Advice For Maine Small Business Owners.

Posted by Larry Julius on Sat, Jul 07, 2018 @ 01:43 PM

When a Maine small business owner invests in an advertising campaign, the goal of the ads should never be to sell a product. The primary purpose for any type of ad including those on TV, on radio, or online, is to be remembered. When a consumer can't recall your company's message when it's time to make a purchase, chances are they'll buy from your competitors.

So, when a business owner has to choose between purchasing ads on Portland radio, TV, or digital, the owner needs to know which ads are most likely to be remembered. Spoiler alert: it's the radio commercials. How do we know? Science tells us so.

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners

Advertising On Public Radio. Should Maine Small Business Owners Do It?

Posted by Larry Julius on Sun, Jun 24, 2018 @ 04:57 PM

Confession: WMEA-FM, 90.1, is one of the Portland radio presets on my car radio.

WMEA is one of the 13 Maine stations that comprise Maine Public. This network provides listeners from Kittery to Fort Kent with programming from NPR (National Public Radio); local news; and classical music.

Each week, 17% of all adults living in southern Maine, tune-into WMEA. This, according to Nielsen, makes it the most listened to Portland radio station. So, does it make sense for a Maine small business to advertise and market its goods and services to this audience. Here are some things considered:

Read More

Tags: Effective Radio Advertising, Maine Small Business, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners, Porltand Maine Radio

Shocking News: Nobody Listens To Portland Radio Any More

Posted by Larry Julius on Sat, Dec 02, 2017 @ 09:29 AM

A Maine small business owner broke the news to me: "Nobody listens to Portland radio any more."

"It's true," I responded. "Nobody listens to the radio any more."

"But, then again," I continued, "nobody listens any less, either."

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," wrote media expert Doug Schoen in Forbes, "but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference." 

Read More

Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portlan Radio, Maine Small Business Owners