Radio Results Blog

Repetition Will Establish Your Brand... Or Your Band

Posted by Matt Barnard on Wed, Nov 06, 2019 @ 11:34 AM

If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, then you will have to first let me talk about my own guilty musical pleasure: the band Styx.

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Tags: radio commercials, Reach and Frequency, Marketing, Porltand Maine Radio, Advertising On Portland Radio, effective advertising, repetition

The Votes Are In: It's Local Radio By a Landslide

Posted by Matt Barnard on Tue, Sep 17, 2019 @ 04:39 PM

There’s a rule in politics that it’s hard to beat the incumbent. It’s the same for how we choose to listen to music and get current information. The only difference is that while you might get into a, shall we say, "spirited discussion" with someone over a Presidential candidate, things probably won’t get so lively discussing your choice of radio station (unless you’re really passionate, in which case we salute you).

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Tags: radio commercials, Marketing, Porltand Maine Radio, Advertising On Portland Radio, effective advertising, radio doesn't work, radio's relevance, facebook, twitter, instagram, competitive audio, streaming audio

Advertising On Public Radio. Should Maine Small Business Owners Do It?

Posted by Larry Julius on Sun, Jun 24, 2018 @ 04:57 PM

Confession: WMEA-FM, 90.1, is one of the Portland radio presets on my car radio.

WMEA is one of the 13 Maine stations that comprise Maine Public. This network provides listeners from Kittery to Fort Kent with programming from NPR (National Public Radio); local news; and classical music.

Each week, 17% of all adults living in southern Maine, tune-into WMEA. This, according to Nielsen, makes it the most listened to Portland radio station. So, does it make sense for a Maine small business to advertise and market its goods and services to this audience. Here are some things considered:

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Tags: Effective Radio Advertising, Maine Small Business, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners, Porltand Maine Radio

5 Laws Maine Small Businesses Need To Know When Advertising on Radio

Posted by Larry Julius on Sat, Nov 25, 2017 @ 07:58 PM

Every week, 93% of adults in southern Maine tune-in to a Portland radio station. The airwaves used to link listeners with their favorite station are owned by the public. Consequently, broadcast stations are accountable to these owners for the content that is disseminated.

When it comes to commercials, the public depends on agencies of our government to determine what Maine small business owners are prohibited from including. Among these entities protecting the airwaves are The Federal Communications Commission (FCC); The Federal Trade Commission (FTC); and the U.S. Copyright Office (USCO).

There is a slew of rules, regulations, guidelines, and polices that pertain to broadcasting commercials over the public's airwaves. There are 5, however, every Maine small business owners should know before placing ads on Portland radio. Here they are, in no particular order. So, in the words of America's greatest legal authority, Taylor, Swift, "Don't say I didn't say I didn't warn ya."

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Tags: Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Porltand Maine Radio