Radio Results Blog

Winning on Portland Radio: What Candidates Need to Know for 2016

Posted by Larry Julius on Sun, Nov 08, 2015 @ 08:06 AM

Radio's very first day was all about politics. On November 2, 1920, the day radio was born, the inaugural broadcast featured up-to-the-minute returns from the presidential race between Warren G. Harding and James M. Cox. Ninety-five years later, a new study by media research giant Nielsen, shows radio remains a powerful tool to help candidates win elections.

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Tags: Portland Maine Radio, Political Advertising, Portland Radio, issue advertising

Political Radio Advertising: What Every Maine Candidate Needs To Know

Posted by Larry Julius on Sun, May 04, 2014 @ 10:10 AM

On September 26, 1960, John Kennedy and Richard Nixon participated in a presidential debate.  According to Time Magazine, "what happened after the two candidates took the stage is a familiar tale.  Nixon, pale and underweight from a recent hospitalization, appeared sickly and sweaty, while Kennedy appeared calm and confident." The TV audience who was watching that night judged Kennedy to be the winner, but, as Time goes on to explain, "those who listened to the debate on the radio thought Nixon had won."  The moral of the story: On radio they never see you sweat.  A lesson anyone running for elected office in Maine should take to heart.

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Tags: Effective Radio Advertising, Portland Maine Radio, radio commercials, Political Advertising