We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of two radio recruitment ads: one that worked, one that didn’t, and why.Read More
Radio Results Blog
Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. I was just listening to the radio. Here's what happened.Read More
You have 30 seconds to explain how you’re going to save the planet. And… go!Read More
Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five counties of southern Maine, says Nielsen, there are 196,0677 people who qualify as millennials.
Of particular importance to Maine small business owners, millennials living in Cumberland, York, Sagadahoc, Androscoggin, and Oxford counties, will spend $1.5 billion dollars. Cha -ching!
To garner an unfair share of this giant pool of millennial moolah, Maine business owners need to advertise. And, no matter how one measures it, advertising on Portland radio is, irrefutably, the most potent way to convert millennials to customers.Read More