Radio Results Blog

Writing a Great Radio Recruitment Ad: Speak to the Need

Posted by Matt Barnard on Wed, Jul 24, 2019 @ 06:44 AM

We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of two radio recruitment ads: one that worked, one that didn’t, and why.

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Tags: Radio Recruitment, Marketing, Hire Better People, Millennial Advertising, Recruitment Advertising, effective recall, copywriting, messaging, branding, brand building, copy

Recruitment Tip: The Job Candidate You Need Might Not Be Looking For a Job

Posted by Matt Barnard on Mon, Jul 01, 2019 @ 10:12 AM

Both times in my career that I responded to a help wanted ad, I wasn’t actually looking for a job. I was just listening to the radio. Here's what happened.

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Tags: Radio Recruitment, Marketing, Millennial Advertising, Recruitment Advertising, branding, brand building

Green is the New Black: Marketing Sustainability

Posted by Matt Barnard on Thu, Jan 03, 2019 @ 05:43 PM

You have 30 seconds to explain how you’re going to save the planet. And… go!

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Tags: Marketing, Millennial Advertising, branding, healthy for me healthy for we, sustainability, earth friendly, cause marketing, community marketing, brand building

Maine Small Business: Using Portland Radio To Reach Millennials

Posted by Larry Julius on Sun, Sep 16, 2018 @ 02:13 PM

Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five counties of southern Maine, says Nielsen, there are 196,0677 people who qualify as millennials.

Of particular importance to Maine small business owners, millennials living in Cumberland, York, Sagadahoc, Androscoggin, and Oxford counties, will spend $1.5 billion dollars. Cha -ching!

To garner an unfair share of this giant pool of millennial moolah, Maine business owners need to advertise. And, no matter how one measures it, advertising on Portland radio is, irrefutably, the most potent way to convert millennials to customers.

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Tags: maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio, Millennial Advertising