Radio Results Blog

Writing a Great Radio Recruitment Ad: Speak to the Need

Posted by Matt Barnard on Wed, Jul 24, 2019 @ 06:44 AM

We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of two radio recruitment ads: one that worked, one that didn’t, and why.

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Tags: Radio Recruitment, Marketing, Hire Better People, Millennial Advertising, Recruitment Advertising, effective recall, copywriting, messaging, branding, brand building, copy

Pictures in Your Head: When Advertising "Speaks" to You

Posted by Matt Barnard on Wed, Dec 12, 2018 @ 03:06 PM

Words are powerful. I learned that in a dungeon.

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Tags: Marketing, effective radio, copywriting, messaging, hollywood, Gaming, production, VR, visualization, engagement

Simple Message: The Way Marketing Should Be

Posted by Matt Barnard on Mon, Nov 26, 2018 @ 05:46 PM

I sent an e-mail to one of my managers recently, on behalf of a client. The note was a masterpiece of detail. Long explanations. Full client background. Promises of future benefits. Proposed approaches to fulfilling the request. Wordy "thanks" for his consideration of the matter. It was seven paragraphs long. I was proud.

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Tags: Marketing, effective radio, copywriting, messaging, Nike, McDonalds