Radio Results Blog

Pictures in Your Head: When Advertising "Speaks" to You

Posted by Matt Barnard on Wed, Dec 12, 2018 @ 03:06 PM

Words are powerful. I learned that in a dungeon.

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Tags: effective radio, Marketing, messaging, copywriting, hollywood, production, VR, Gaming, visualization, engagement

Simple Message: The Way Marketing Should Be

Posted by Matt Barnard on Mon, Nov 26, 2018 @ 05:46 PM

I sent an e-mail to one of my managers recently, on behalf of a client. The note was a masterpiece of detail. Long explanations. Full client background. Promises of future benefits. Proposed approaches to fulfilling the request. Wordy "thanks" for his consideration of the matter. It was seven paragraphs long. I was proud.

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Tags: effective radio, Marketing, messaging, Nike, McDonalds, copywriting

Business Owner: "When I'm Not On The Radio, My Phones Don't Ring"

Posted by Larry Julius on Sun, Mar 17, 2013 @ 08:53 AM

Michael and Mary Jean Major own Cunningham Security Systems, a small business that provides custom designed, high quality, monitored security systems to residential and business customers in the Portland, Maine area.  The Majors purchased the already successful company in 2005 from the founders, Nancy and Paul Cunningham. During their first two years of ownership, the Majors doubled their number of customers.  Quite a remarkable accomplishment considering the competition.

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Tags: radio commercials, Effective Radio Advertising, Marketing, Small Business Marketing

Enhancing Your Media Mix With Radio

Posted by Larry Julius on Sun, Sep 23, 2012 @ 05:53 PM

Most businesses are already engaged in some sort of advertising.  This might include investment in newspaper, yellow pages, broadcast-television, or local- cable.  Without exception, combining radio with any other medium contributes profound strength to a campaign.  Radio, however, produces a differnet set of synergies with each medium it interacts with.  The Radio Advertising Bureau's competitive media primer does a specatcualr job of describing the effects of combining radio with other media.  Below is a summary of those benefits.

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Tags: research, Effective Radio Advertising, Marketing

Radio Advertising On A Budget: Quality vs. Quantity

Posted by Larry Julius on Sun, Aug 19, 2012 @ 07:09 PM

The cost of advertising on a radio station is generally proportional to the number of listeners it has.  The most listened to station in a market, therefore, is usually the most expensive on which to advertise. When advertising on a budget, however, the station with the greatest quantity of listeners may not be the best value for your marketing dollars because you will pay for every person who hears your commercial...even those listeners who may never buy your product or service.  In many cases, smaller, less-expensive radio stations may be more likely to reach the customers you are seeking than the larger, more expensive stations.

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Tags: Effective Radio Advertising, Marketing

4 Reasons Why Listeners Really Love Radio

Posted by Larry Julius on Thu, Jun 07, 2012 @ 10:15 AM

Once upon a time, before the world-wide web; before 157 channels; before Facebook...93% of all people listened to the radio each week.  This was in 2002 when technological dinosaurs roamed the earth.  Today, despite the exponential growth of media options and shiny things, 93% of all Americans still use and love their AM/FM radio. 

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Tags: research, Effective Radio Advertising, Marketing

Why Radio Advertising Doesn't Work!

Posted by Larry Julius on Fri, May 18, 2012 @ 03:19 PM

At least once per week a small business owner tells us, "I tried radio once, but it didn't work". We have seen radio work very well for companies of all sizes. I have also seen radio fail miserably.

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Tags: Effective Radio Advertising, Marketing