Radio Results Blog

Build Store Traffic For Your Maine Small Business

Posted by Larry Julius on Sat, Sep 29, 2018 @ 08:56 AM

"Retail is not dead," said Goldman Sachs analyst Matthew Fassler in a note to clients. "Eighty-five percent of retail sales", he continued, "are still made in physical stores today, though everyone is talking about the growing threat of e-commerce."

Many Maine small business owners can testify to robust, in-store sales.

For the first half of this year here in Maine, according to US Census data, retail sales grew 5.5% versus the same period last year. Sales of jewelry, books, toys, pet products and other specialty items are up 16.5 percent compared to last year, lodging sales are up almost 29 percent, and general merchandise sales are up 7 percent, according to a Maine Revenue Services report.

To successfully compete for an unfair share of the current retail boom, Maine small business owners need to create sustainable, store traffic. Creating a better mouse trap as Ralph Waldo Emerson believed, is not really the best way to get the world to beat a path to your door. Advertising is critical, says the Small Business Administration.

"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise."  The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

For Maine small business owners, advertising on Portland radio appears to be the key to building, sustainable in-store traffic.

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Tags: Portland Maine Radio, Portland Radio, maine small business marketing, Maine Small Business Owners, Mainie small business advertising, Advertising On Portland Radio, effective radio

A Tip For Maine Small Business Owners From Top Marketing Companies

Posted by Larry Julius on Sat, Jun 16, 2018 @ 10:00 AM

Almost half of America's largest marketing companies are planning to increase their advertising expenditures over the next 12 months. This is according to a survey conducted by Nielsen among Chief Marketing Officers at some of the nation's most prestigious brands.

According to Nielsen's analysis, the increasing budgets are related to the marketers' confidence in measuring the return that their advertising investments will deliver.

For Maine small business owners, advertising on Portland radio can deliver the highest possible ROI.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business marketing, maine small business owner, Portland Radio Advertising, Mainie small business advertising

5 Numbers Every Maine Business Owner Should Know About Portland Radio

Posted by Larry Julius on Sat, Mar 24, 2018 @ 11:05 AM

699,315...3...48...22...29

"Many a small thing has been made large by the right kind of advertising." Although this was written by Mark Twain in 1889, it still resonates with Maine small business owners who have the ambition to expand.

In 1889, advertising media consisted of newspapers, handbills, and sandwich boards. Today, southern Maine businesses must choose among a score of viable options with new ones presenting themselves every day.

Since July 25, 1925, the day WCSH-AM took to the air, Maine small business owners have depended on Portland radio to advertise and market their goods and services.

Based on 5 significant digits, Portland radio is still the most reliable choice for business owners with the desire to grow.

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Tags: Portland Maine Radio, Portland Radio, maine small business marketing, maine small business owner, Mainie small business advertising