Radio Results Blog

What Maine Small Business Owners Can Learn From The Patriots' Big Win

Posted by Larry Julius on Sat, Feb 18, 2017 @ 12:07 PM

111,000,000 people witnessed the Patriots' come-from-behind victory on TV during Superbowl LI.  It was such a big a deal, that advertisers spent $166,000 per second for the privilege of inserting their commercials into the event. This price tag bars most Maine small business owners from marketing their goods and services during the game. Even at the lower rates local TV stations charge.

No doubt, Superbowl Sunday is TV's biggest day. Even on this day, though, fewer than 50% of people watch the game. But, on that same day, 77% of all Americans listened to the radio. This includes the 28,000,000 adults who tuned into the game.  So, even on TV's best day, more people still listen to the radio.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

All Things Are Possible On Portland Radio For Maine Small Business Owners

Posted by Larry Julius on Sun, Feb 05, 2017 @ 02:13 PM

"The most effective marketing story isn't the one you tell to someone in your audience," says marketing expert Seth Godin, "it's the one the person tells himself."  Mr. Godin refers to this as theater of the mind.

Radio is the supreme theater of the mind. By combining music, sound effects, and human speech, Maine small business owners who advertise on Portland radio can compel listeners to stage 60-second dramas within the confines of their limbic systems. This is the part of the brain responsible for emotion. Who stars in these dramas?  The business owners' products and services.

When a bond is forged between a product or service and a strong emotion, the result is ringing cash registers.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Portland Radio, maine small business owner

5 Facts Maine Business Owners Know About Portland Radio That Ain't So

Posted by Larry Julius on Sun, Jan 29, 2017 @ 10:39 AM

Since I was a kid, I knew it for a fact.  A penny tossed from the top of the Empire State Building would be lethal to the innocent pedestrian it encountered 100 stories below. I don't know how I came to believe this with such certainty. But as it turns out, it just ain't so.

According to physicists, the terminal speed of the penny would be about 25 mph.  So, if such a penny actually hit someone then it would feel like a flick to the forehead, not like a bullet to the brain.

Among Maine small business owners, similar myths and urban legends persist about using Portland radio to effectively advertise their goods and services. Below are the 5 most common facts that these business owners know but just ain't so.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

The Ear Wants What The Ear Wants. Advice For Maine Small Business.

Posted by Larry Julius on Thu, Nov 17, 2016 @ 01:25 PM

Our brains can process a sound in 0.05 seconds.  This is 5 times faster than it takes for our minds to process visual stimuli. We can recognize the beginning of the 5th symphony by hearing just one or two notes, but we would need to see thousands of pixels to recognize that it is actually Beethoven sitting on the piano bench hammering those notes out. The fastest way to a man's heart may be through his stomach, but the fastest way to a consumer's brain is through her ear. 

Perhaps, this is why Portland radio, an ears only medium, is used by more people in Maine than TV, newspapers, smartphones, PCs, Pandora, Spotify, SiriusXM or YouTube. This is also why so many Maine small business owners successfully use radio advertising to market their goods and services.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Portland Radio, maine small business owner

One Word Maine Small Business Owners Should Avoid In Radio Ads

Posted by Larry Julius on Sun, Nov 06, 2016 @ 04:03 PM

A commercial on Potland radio could cost as much as $1.00 per word.  So, it is important that Maine small business owners meticulously choose each word to convey the intended message.  This applies especially to the verbs.  

According to The Writing Center at The University of Houston, "one of the best ways of grabbing and keeping [an audience] is to use strong descriptive verbs."

So why was the word 'get' used, by my count, 42 times in the last 7 radio commercials I just listened to?  'Get' and its various conjugations (gets, got, gotten) are not strong, descriptive verbs. Everytime the the word 'get' is included in a radio commercial, $1.00 has been wasted.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

7 Significant Digits Every Maine Small Business Owner Should Know

Posted by Larry Julius on Thu, Oct 13, 2016 @ 03:56 PM

By any measure, advertising on Portland radio is a sound investment for every Maine small business owner. Marketing expert Doug Schoen points out in Forbes magazine that radio's dominance is often overlooked because of "all the media coverage focused on streaming video and streaming music."

"Furthermore" says Mr. Schoen, "despite how often the media reports on newer forms of advertising, it is in fact free broadcast radio – yes, a mass market medium that’s been around since the 19th century – that often most effectively reaches and truly influences consumers."

To best understand how Portland radio can best fulfill the marketing and advertising objectives of Maine's small business owners, there are 7 significant digits every business owner should know.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

Aisle Do! Portland Radio Engages Maine Bridal Market

Posted by Larry Julius on Fri, Oct 07, 2016 @ 09:13 AM

During the next 12 months, according to a new study by Nielsen, 26,667 people living in Southern Maine will get married. This barrage of connubial bliss will unleash close to $500,000,0000 in spending on flowers, limos, meals, honeymoons, jewelry, dresses, tuxes, venues, photographers, musicians, and invitations.

So how can a Maine small business owner turn this year's wedding bells into ringing cash registers? Portland radio holds the answers.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner, Maine Wedding, Maine Bride

5 Facts About Portland Radio That Will Surprise Maine Business Owners

Posted by Larry Julius on Sun, Oct 02, 2016 @ 08:19 PM

Some Maine small business owners take Portland Radio for granted. After all, it's been around since 1925 when WCSH radio began broadcasting  at 970 AM.  But, despite the inundation of new media and new technology, a study released last week by Nielsen shows 700,234 adults in Southern Maine tune-into a Portland radio station every week. This makes Portland radio the most used medium by Maine's consumers.

If you find the number of people who tune-in every week surprising, here are four more facts about Portland radio that every Maine small business owner needs to know.

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Tags: Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

How Does Portland Radio Measure Up Against Other Media?

Posted by Larry Julius on Sun, Sep 11, 2016 @ 09:57 AM

"You wouldn’t know it from all the news coverage focused on streaming video and streaming music," says marketing expert Doug Schoen in a recent article in Forbes, "But recent Nielsen data shows radio actually has the most reach among American media consumers." This is not only true across America, but in Portland, Maine as well where 699,526 adults tune-in to an AM/FM radio station every week.

A few months ago, I conducted a survey among Maine small business owners to measure their perception of how radio stacks up against other media. As Mr. Schoen pointed out, these business owners seemed to have been seduced into believing that newer media like Pandora, Spotify, Sirius/XM, and YouTube have eclipsed radio's reach.  Perception, as Mr. Schoen professes, is not reality.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

Maine Small Business Owner's Sales Double. Credits Ads On Portland Radio.

Posted by Larry Julius on Sat, Aug 27, 2016 @ 11:32 AM

If you listen to Portland radio, then you probably have heard the jingle for Royal River Heat Pumps. Once you hear it, you can't forget it.

That's music to the ears of the Freeport based company's owner, Scott Libby, He credits his commercial with helping to double his sales over the past year.

Mr. Libby embodies the findings of several research studies from Nielsen which demonstrate that, on average, a radio advertising campaign delivers a 6 time return-on-investment.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner