Radio Results Blog

Maine Small Business Owners Must Read This Before Buying Advertising

Posted by Larry Julius on Thu, Sep 27, 2018 @ 08:30 AM

The US Small Business Administration (SBA) advises that every Maine small business engage in advertising.

"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise."  The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business",

Advertising options for business owners in southern Maine are abundant. There's local TV; local newspapers; local magazines; and a bazillion (that's bazillion with a "b") online options.  Recent research, however, concludes that the best option is advertising on Portland radio.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner, Advertising On Portland Radio, effective radio

Maine Business Owners Speak For Themselves In Ads On Portland Radio

Posted by Larry Julius on Sun, Sep 23, 2018 @ 04:33 PM

There is no one more passionate or knowledgeable about a Maine small business than its owner.  So, it always surprises me when, in ads on Portland radio, a business owner defers to a disinterested announcer to engage prospective customers.

I have heard all the excuses why the owner does not want to appear in their commercial. It usually comes down to a dislike of their own voice or a simple case of nerves. An ad on Portland radio has the potential to be heard by hundreds-of thousands of Mainers.  Why not extend a personal invitation for each one of them to do business with you?

Think of it this way: if you met a potential customer for your business at a party, would you give her a business card with a Portland radio announcer's name on it?  I hope not.

This is something Stacy and Win Dodge learned. The sister and brother are co-owners of Bill Dodge Auto Group. Together they operate 8 Maine car dealerships in Saco, Westbrook, and Brunswick that sell BMWs, Infinitis, Kias, Hyundais, Nissans, Cadillacs, GMCs, and Buicks.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

Maine Restaurant Owners Reach Hungry Consumers On Portland Radio

Posted by Larry Julius on Wed, Sep 19, 2018 @ 04:00 PM

Portland, Maine was named the Restaurant City of 2018 by Bon Appetit Magazine. No surprise because the state is home to 11 chefs who were semi-finalist for the 2018 James Beard awards.

Creating palette pleasing plates is an art. But, every eatery is just one of 3,112 Maine small businesses competing for a slice of the state's $2.3 billion in restaurant revenue. It's not as easy as you might think.

Portland alone, it turns out, has more restaurants per capita than most other major cities in America. This includes New York, San Francisco, and Chicago.

So, for a southern Maine restaurant to successfully compete in a category cramped with choices, advertising is required. And, no other advertising medium can better reach locals who dine-out than Portland radio.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

Maine Small Business: Using Portland Radio To Reach Millennials

Posted by Larry Julius on Sun, Sep 16, 2018 @ 02:13 PM

Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five counties of southern Maine, says Nielsen, there are 196,0677 people who qualify as millennials.

Of particular importance to Maine small business owners, millennials living in Cumberland, York, Sagadahoc, Androscoggin, and Oxford counties, will spend $1.5 billion dollars. Cha -ching!

To garner an unfair share of this giant pool of millennial moolah, Maine business owners need to advertise. And, no matter how one measures it, advertising on Portland radio is, irrefutably, the most potent way to convert millennials to customers.

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Tags: maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio, Millennial Advertising

What Maine Small Business Owners Need To Know About TV Advertising

Posted by Larry Julius on Thu, Aug 23, 2018 @ 05:33 PM

I just don't understand. Why isn't advertising on Portland radio the first choice of every Maine small business owner? Hundreds of local companies know, that by any measurement, local radio is the superior way to turn prospects into customers. But, some other companies, perplexingly, still choose TV first.

In a moment, I am going to present a cogent case to prove that if a Maine business owner chooses to advertise on TV, then it must, to ensure success, also invest in a radio schedule.

Before I do that, though, I think it is important to insist on Portland radio's superiority as an advertising and marketing medium for any Maine business. I can distill my argument into three components: Reach, Recall, and Return.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner, Advertising On Portland Radio

Maine Business Owners Find Advertising Inspiration From Away

Posted by Larry Julius on Sun, Aug 19, 2018 @ 08:24 AM

Quick. What is the number-one job of every commercial that is purchased by a Maine small business owner on Portland radio? (Cue final Jeopardy music).

If you answered that the most important job of a radio commercial is to sell a product or service, then you would be wrong. Oh, so wrong.

The number one job of a radio commercial is to be heard. Only if a commercial is heard can it be remembered. And only when it is remembered, can an ad on Portland radio create a sale.

To buy a campaign on a Portland station, all anyone needs is a calculator and a budget. But injecting that ad into the medial temporal lobe of the brain (the place memories are made) is a little more challenging.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

Maine Small Business Owners Find Customers When The Sun Don't Shine

Posted by Larry Julius on Thu, Aug 16, 2018 @ 10:02 AM

For Maine small business owners, advertising on Portland radio seems to be a day job. Although most radio stations broadcast 24 hours, some advertisers believe no one tunes-in at night. Not only is this wrong, these misguided companies are missing a valuable marketing opportunity.

Last week, 699,315 adult consumers living in southern Maine listened to a Portland radio station. This is substantially more than watched a local TV station; read a local newspaper; or thumbed through a local magazine.

But, just because the sun sets, radio listeners don't roll up their ears. According to Nielsen, 46% of consumers who listen to Portland radio between 6am and 7pm also listen at night.

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Tags: Effective Radio Advertising, Portland Maine Radio, portland small business, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

The #1 Reason Advertising On Portland Radio Might Fail

Posted by Larry Julius on Sun, Aug 12, 2018 @ 08:22 AM

Since 1925, Maine small business owners have depended on Portland radio for advertising their products and services. Many of these local companies credit their radio ads with doubling or tripling their sales.

Sometimes, though, radio advertising fails. This could happen because commercials are placed on the wrong radio station. Or, the commercials were not engaging or compelling. Other times the advertiser did not invest enough to ensure success.

The number one reason advertising on Portland radio could fail, though, is the lack of a marketing objective. According to the Small Business Guide to Effective Radio Advertising, a well-articulated objective is critical for the success of any campaign.

Some Maine business owners might mistakenly identify their marketing objective as "getting my name out there", "creating a buzz", or "increasing foot-traffic". But, achieving any of those goals will not ensure success.

Sometimes the business owner could simply think they need "exposure". Exposure did not end well for the Donner party or Pee Wee Herman. And, if "exposure" is your marketing objective, then your campaign will probably end just as badly.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio

Portland Radio Rises Above Static For Maine Small Business Owners

Posted by Larry Julius on Fri, Aug 03, 2018 @ 08:01 AM

Eighteen years ago, when the millennium was fresh, Maine small business owners had relatively few media options available for advertising their goods and services. There was local Portland radio. Local TV. Local Newspaper. Local Magazines.

It's hard to believe in the year 2000 there were no iPads, iPods, iPhones, Facebook, YouTube, Pandora, Spotify, and Sirius/XM, Hulu, Roku, Netflix, Fire Sticks, Kindles, Nooks, Fitbits, Apple Watches, or countless other devices and distractions.

The inundation of new media since then has taken a toll on most legacy media. Radio, however, has been the exception. Awesome news for Maine businesses who depend on Portland radio advertising to deliver customers.

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Tags: Maine Small Business, portland small business, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Top Reasons Maine Business Owners Love Advertising On Portland Radio

Posted by Larry Julius on Sun, Jul 29, 2018 @ 10:48 AM

On July 25, 1925 WCSH-AM, became the first radio station in Maine. Since that day, Maine small business owners have depended on Portland radio to successfully advertise their goods and services.

A lot of things have changed over the last 93 years. WCSH no longer broadcasts from the lobby of the Congress Street Hotel (notice the station's call letters). Also, the spot on the AM dial once occupied by WCSH is now home to WZAN, the local ESPN radio affiliate.

One thing that hasn't changed, though, is that hundreds of Maine business owners still invest their advertising and marketing dollars on Portland radio stations. Here are the top 3 reasons why.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Portland Radio Advertising