There are 25,782,816 teeth in southern Maine. Over the next 12 months, according to Nielsen, 62% of them will end up in the offices of 600 or so practicing dentists.
The majority of dentists in southern Maine are self-employed, making them, by definition, small business owners. These owners are fighting, dare I say, tooth-and-nail for their share of $280 million in patient billing.
Advertising on Portland radio has proven to be an effective way for some dental professionals to recruit patients...and not just because radio is an "oral" medium. Buxton, Maine based Saco River Dentistry, for example, credits its radio advertising with contributing to a 426% increase in new patients this year versus last year.
For any Maine small business that advertises, including dentists, it turns out that the reach of an advertising campaign ranks very high in factors that ultimately convert a target audience into paying customers. Earlier this year, Nielsen released a study that found just that.Read More