Radio Results Blog

Definitive Proof! Radio Ads Work For Maine Small Business Owners

Posted by Larry Julius on Sat, Mar 10, 2018 @ 09:10 AM

It is time we all stop talking about John Wanamaker. Who?

John Wanamaker was an 19th century department store owner in Philadelphia. He is known for inventing the price tag and the return policy. But, perhaps, his greatest legacy, is the well-worn quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." These days, we might call that a meme.

For many years, especially during his lifetime, Mr. Wanamaker's observation had a grain of veracity. Today, however, Maine small business owners can understand what works and what doesn't. Especially, when it comes to adverting on Portland Radio.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Portland Radio Is Perfect Tool For Recruiting White-Collar Employees

Posted by Larry Julius on Sat, Feb 03, 2018 @ 09:26 AM

The Maine unemployment rate in December dropped to 3.0%. This is down from 3.8% a year ago, according the state's Department of Labor. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.

Maine State Economist recently told Maine Public Radio that the state's chronic labor shortage is crippling the state's economy. The crunch is being felt in all industries including hospitality, healthcare, and construction.

It seems, though, the toughest jobs to fill are the white-collar jobs. According to Nielsen, there are 337,600 white collar workers in southern Maine alone. But, after reviewing local job listings, that seems to be 5200 too few to fulfill the needs of area businesses. This is where Portland radio can help.

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Tags: Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Hire Better People, Maine Small Business Recruitment, Portland Radio Advertising

Portland Radio Helps Maine Small Business Overcome Hiring Challenges

Posted by Larry Julius on Sun, Jan 07, 2018 @ 09:39 AM

Maine has a labor shortage. Everyone who wants a job, has a job. This is making it next to impossible for small business owners to find employees to fill open positions. And that takes a toll on profits.

In a recent interview with Maine Public Radio, Amanda Rector, a Maine State economist, cited the chronic scarcity of workers as the number one challenge to Maine business.

For 26 months in a row, the Maine jobless has been below four percent. This is the level that economists consider full employment.

In November, according to the Department of Labor, the unemployment rate fell again to 3.3%. One year ago, it was 3.8%. In Cumberland and Sagadahoc county, the rate is 2.4%.

To fill open jobs, Maine employers recognize that they must lure workers from other companies. New research from Nielsen demonstrates that advertising on Portland radio is an excellent tool for engaging qualified candidates who are already working, but for someone else.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Small Business Recruitment

5 Things Maine Business Owners Learned About Portland Radio This Year

Posted by Larry Julius on Fri, Dec 29, 2017 @ 09:44 AM

For the past 92 years, Maine small business owners have depended on Portland radio to market their goods and services. For each of those years, new technologies have come along that have led to predictions of radio's doom.

This year's supposed existential threat to radio was smart speaker technology. This included Amazon's Alexa, a little device that dishes out audio content upon a voice command. Previous years brought us Pandora, YouTube, Facebook, iPads, iPods, and television. We had disco on eight tracks and cassettes in stereo (tip of the hat to Jackson Brown).

During the course of 2017, despite the allure of the new and the glittery, Maine small business owners learned 5 things that reconfirmed radio's robust value as an advertising medium.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Your Best Customers Listen To Just 3 Portland Radio Stations

Posted by Larry Julius on Tue, Dec 26, 2017 @ 05:43 AM

"Advertising is totally unnecessary," says Jeff I. Richards. "Unless, you hope to make money." Professor Richards is the chair of the advertising department at Michigan State Univeristy.

If you are a Maine small business owner who wants to make the money the professor promises, then which ad medium works best...Portland radio? TV? Digital?

After considering reach data and return-on-investment analysis, media expert Doug Schoen wrote in Forbes magazine, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

"Nielsen data shows radio actually has the most reach among American media consumers," said Mr. Schoen. "Ninety three percent of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

Mr. Schoen was further impressed by a study by IPSOS which revealed that 52% of consumers who heard ads for Amazon's Prime Day on the radio made a purchase. "That compares with 48% of people who saw ads online and 39% who saw TV ads," he observed.

A primary reason radio advertising works so well for Maine small business owners is listener loyalty. In this era of over-abundant media options, the typical radio listener, according to a recent Nielsen study, spends 87% of their time listening to just 3 radio stations.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Portland Radio Ranked Top Ad Medium For Maine Small Business Owners

Posted by Larry Julius on Sat, Dec 16, 2017 @ 01:31 PM

The first Portland radio station hit the air on July 25, 1925. Since that day, when WCSH-AM began broadcasting from the lobby of the Congress Street Hotel, Maine small business owners have depended on the medium to advertise their goods and services.

Back then, businesses had only two significant advertising options: newspaper and radio. There was no TV. There was no internet. There were no smartphones.

Now, almost 93 years later, Maine business owners want to know how traditional AM/FM radio stacks up in a world full of Pandora, Spotify, Hulu, YouTube, Facebook, Instagram, Facebook, and DVRs. I can tell you in two words: RADIO RULES!

The research company Nielsen recently released its Total Audience Report for the second quarter of 2017. This report compares consumer consumption off all viable media. Despite the over-abundance of options, more people are reached by radio each month than any other medium.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, Maine Small Business Owners

Maine Small Business Owners Choose The Top 10 Articles of 2017

Posted by Larry Julius on Tue, Dec 12, 2017 @ 04:45 PM

"It’s quite clear that we should all be paying more attention to radio advertising, its reach and potential to help our businesses. It’s doing the job with expert efficiency." That was the conclusion of marketing expert Doug Schoen from an article that appeared in Forbes Magazine.

Since then, thousands of Maine small business owners have heeded the advice and have benefited from Portland radio's ubiquity among consumers and the medium's proven return-on-investment.

To be sure their radio advertising dollars were being spent wisely, business owners performed their own research to determine how to best use Portland radio to fulfill their marketing and advertising objectives.  Many turned to articles posted at "Radio Results Blog" for guidance. Here are the top 10 articles read by Maine small business owners over the course of 2017.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Shocking News: Nobody Listens To Portland Radio Any More

Posted by Larry Julius on Sat, Dec 02, 2017 @ 09:29 AM

A Maine small business owner broke the news to me: "Nobody listens to Portland radio any more."

"It's true," I responded. "Nobody listens to the radio any more."

"But, then again," I continued, "nobody listens any less, either."

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," wrote media expert Doug Schoen in Forbes, "but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference." 

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portlan Radio, Maine Small Business Owners

5 Laws Maine Small Businesses Need To Know When Advertising on Radio

Posted by Larry Julius on Sat, Nov 25, 2017 @ 07:58 PM

Every week, 93% of adults in southern Maine tune-in to a Portland radio station. The airwaves used to link listeners with their favorite station are owned by the public. Consequently, broadcast stations are accountable to these owners for the content that is disseminated.

When it comes to commercials, the public depends on agencies of our government to determine what Maine small business owners are prohibited from including. Among these entities protecting the airwaves are The Federal Communications Commission (FCC); The Federal Trade Commission (FTC); and the U.S. Copyright Office (USCO).

There is a slew of rules, regulations, guidelines, and polices that pertain to broadcasting commercials over the public's airwaves. There are 5, however, every Maine small business owners should know before placing ads on Portland radio. Here they are, in no particular order. So, in the words of America's greatest legal authority, Taylor, Swift, "Don't say I didn't say I didn't warn ya."

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Tags: Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Porltand Maine Radio

Maine Consumers Remember Small Business Ads Heard On Portland Radio

Posted by Larry Julius on Sun, Nov 12, 2017 @ 08:46 AM

We wrote a few weeks ago that the most important goal of a commercial on Portland radio is not to sell a product. It's not to build brand. It's not to create top-of-mind awareness. It's not to build foot traffic. The first and most important job of a radio commercial is to be heard.  If your commercial is heard, then all else follows.

So, if being heard is number one, then what is number two?

If you're a Maine small business owner who depends on radio advertising to market its products and services, then the penultimate goal of your commercial should be to be remembered.

Recent research reports are unanimous: when you advertise your business on the radio, you will be remembered.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners