Radio Results Blog

Advertising on Portland Radio Brings Smiles To Maine Business

Posted by Larry Julius on Sun, Aug 05, 2018 @ 04:36 PM

There are 25,782,816 teeth in southern Maine. Over the next 12 months, according to Nielsen, 62% of them will end up in the offices of 600 or so practicing dentists.

The majority of dentists in southern Maine are self-employed, making them, by definition, small business owners. These owners are fighting, dare I say, tooth-and-nail for their share of $280 million in patient billing.

Advertising on Portland radio has proven to be an effective way for some dental professionals to recruit patients...and not just because radio is an "oral" medium. Buxton, Maine based Saco River Dentistry, for example, credits its radio advertising with contributing to a 426% increase in new patients this year versus last year.

For any Maine small business that advertises, including dentists, it turns out that the reach of an advertising campaign ranks very high in factors that ultimately convert a target audience into paying customers. Earlier this year, Nielsen released a study that found just that.

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Tags: Advertising On Portland Radio, Portland Radio Advertising, Portland Maine Radio, Maine Small Business Owners, Maine Small Business, maine small business marketing, Small Business Advertising

Portland Radio Rises Above Static For Maine Small Business Owners

Posted by Larry Julius on Fri, Aug 03, 2018 @ 08:01 AM

Eighteen years ago, when the millennium was fresh, Maine small business owners had relatively few media options available for advertising their goods and services. There was local Portland radio. Local TV. Local Newspaper. Local Magazines.

It's hard to believe in the year 2000 there were no iPads, iPods, iPhones, Facebook, YouTube, Pandora, Spotify, and Sirius/XM, Hulu, Roku, Netflix, Fire Sticks, Kindles, Nooks, Fitbits, Apple Watches, or countless other devices and distractions.

The inundation of new media since then has taken a toll on most legacy media. Radio, however, has been the exception. Awesome news for Maine businesses who depend on Portland radio advertising to deliver customers.

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Tags: Portland Radio Advertising, Maine Small Business Owners, portland small business, maine small business marketing, maine small business advertising, Maine Small Business

Advertising On Public Radio. Should Maine Small Business Owners Do It?

Posted by Larry Julius on Sun, Jun 24, 2018 @ 04:57 PM

Confession: WMEA-FM, 90.1, is one of the Portland radio presets on my car radio.

WMEA is one of the 13 Maine stations that comprise Maine Public. This network provides listeners from Kittery to Fort Kent with programming from NPR (National Public Radio); local news; and classical music.

Each week, 17% of all adults living in southern Maine, tune-into WMEA. This, according to Nielsen, makes it the most listened to Portland radio station. So, does it make sense for a Maine small business to advertise and market its goods and services to this audience. Here are some things considered:

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Tags: Porltand Maine Radio, Portlan Radio, Maine Small Business Owners, maine small business advertising, maine small business marketing, Maine Small Business, Effective Radio Advertising

A Tip For Maine Small Business Owners From Top Marketing Companies

Posted by Larry Julius on Sat, Jun 16, 2018 @ 10:00 AM

Almost half of America's largest marketing companies are planning to increase their advertising expenditures over the next 12 months. This is according to a survey conducted by Nielsen among Chief Marketing Officers at some of the nation's most prestigious brands.

According to Nielsen's analysis, the increasing budgets are related to the marketers' confidence in measuring the return that their advertising investments will deliver.

For Maine small business owners, advertising on Portland radio can deliver the highest possible ROI.

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Tags: Portland Radio Advertising, Portland Radio, Portland Maine Radio, maine small business owner, Maine Small Business, Mainie small business advertising, maine small business marketing

What's Your Story? Tell it on Portland Radio

Posted by Larry Julius on Tue, Jun 05, 2018 @ 06:05 PM

"Past a foreboding sewer. Down the street with the cracks you should not step on, lest you break your mother's back. There, lies a place of unexpected sweetness."

Where is this place? It's in the minds of radio listeners who are in the market to buy a new Radio Flyer wagon.

This mellifluous sentiment fills the first 28 words of an award-winning radio commercial for the iconic children's toy. These words, set against a heart-nudging musical score, instantly transport the listener to a place where they feel welcome. A place that looks different to each person invited on the 60-second sonic journey. This commercial tells a story. To hear the whole commercial, click here.

What story does your Maine small business tell in commercials on Portland radio? Or, do you tell a story at all?

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Tags: Portland Radio, Portland Radio Advertising, Maine Small Business Owners, maine small business advertising, maine small business marketing, Maine Small Business, Effective Radio Advertising

Maine Small Business Owners Grab Qualified Job Candidates By The Ears

Posted by Larry Julius on Sun, May 20, 2018 @ 07:52 AM

The unemployment rate in Maine last month, according to Maine's Department of Labor, was 2.9%. This is the lowest rate since Eisenhower was President.

Ironically, this so called good news for the economy is actually a dose of bad news for Maine business owners. Their growth and profitability is being hampered by an inability to fill critical job openings.

The labor crunch is affecting businesses of all types and sizes ranging from lobster boats to jet engine makers. Diana Roberge, a recruiter for Hannaford, one of Maine’s largest private employers, told the Portland Press Herald that the company has a wide range of positions open, from part-time jobs in retail to management jobs at its corporate headquarters in Scarborough.

Ms. Roberge also told the paper, "We just have to get more creative with how we recruit." This sentiment was echoed by recruiters like L.L. Bean, Bangor Savings Bank, Tyler Technologies, and EMHS in a webinar hosted by the SBA and Portland Radio Group

Become Passive-Aggressive

Many Maine companies have had success finding the qualified candidates they need by ditching traditional recruitment methods such as job boards, job fairs, and newspapers. Instead, they are turning to radio advertising to target candidates who are already working, perhaps for a competitor, but not currently looking to make a change.

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Tags: Maine Small Business Recruitment, Radio Recruitment, Portland Radio Advertising, Maine Small Business Owners, maine small business advertising, maine small business marketing, Maine Small Business

Definitive Proof! Radio Ads Work For Maine Small Business Owners

Posted by Larry Julius on Sat, Mar 10, 2018 @ 09:10 AM

It is time we all stop talking about John Wanamaker. Who?

John Wanamaker was an 19th century department store owner in Philadelphia. He is known for inventing the price tag and the return policy. But, perhaps, his greatest legacy, is the well-worn quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." These days, we might call that a meme.

For many years, especially during his lifetime, Mr. Wanamaker's observation had a grain of veracity. Today, however, Maine small business owners can understand what works and what doesn't. Especially, when it comes to adverting on Portland Radio.

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Tags: Portland Radio Advertising, Portland Radio, Portland Maine Radio, Maine Small Business Owners, maine small business marketing, maine small business advertising, Maine Small Business

Portland Radio Is Perfect Tool For Recruiting White-Collar Employees

Posted by Larry Julius on Sat, Feb 03, 2018 @ 09:26 AM

The Maine unemployment rate in December dropped to 3.0%. This is down from 3.8% a year ago, according the state's Department of Labor. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.

Maine State Economist recently told Maine Public Radio that the state's chronic labor shortage is crippling the state's economy. The crunch is being felt in all industries including hospitality, healthcare, and construction.

It seems, though, the toughest jobs to fill are the white-collar jobs. According to Nielsen, there are 337,600 white collar workers in southern Maine alone. But, after reviewing local job listings, that seems to be 5200 too few to fulfill the needs of area businesses. This is where Portland radio can help.

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Tags: Portland Radio Advertising, Portland Radio, Maine Small Business Recruitment, Maine Small Business Owners, maine small business marketing, maine small business advertising, Maine Small Business, Radio Recruitment, Hire Better People

Portland Radio Helps Maine Small Business Overcome Hiring Challenges

Posted by Larry Julius on Sun, Jan 07, 2018 @ 09:39 AM

Maine has a labor shortage. Everyone who wants a job, has a job. This is making it next to impossible for small business owners to find employees to fill open positions. And that takes a toll on profits.

In a recent interview with Maine Public Radio, Amanda Rector, a Maine State economist, cited the chronic scarcity of workers as the number one challenge to Maine business.

For 26 months in a row, the Maine jobless has been below four percent. This is the level that economists consider full employment.

In November, according to the Department of Labor, the unemployment rate fell again to 3.3%. One year ago, it was 3.8%. In Cumberland and Sagadahoc county, the rate is 2.4%.

To fill open jobs, Maine employers recognize that they must lure workers from other companies. New research from Nielsen demonstrates that advertising on Portland radio is an excellent tool for engaging qualified candidates who are already working, but for someone else.

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Tags: Portland Maine Radio, Portland Radio, Maine Small Business, Maine Small Business Owners, Maine Small Business Recruitment, maine small business marketing, maine small business advertising

5 Things Maine Business Owners Learned About Portland Radio This Year

Posted by Larry Julius on Fri, Dec 29, 2017 @ 09:44 AM

For the past 92 years, Maine small business owners have depended on Portland radio to market their goods and services. For each of those years, new technologies have come along that have led to predictions of radio's doom.

This year's supposed existential threat to radio was smart speaker technology. This included Amazon's Alexa, a little device that dishes out audio content upon a voice command. Previous years brought us Pandora, YouTube, Facebook, iPads, iPods, and television. We had disco on eight tracks and cassettes in stereo (tip of the hat to Jackson Brown).

During the course of 2017, despite the allure of the new and the glittery, Maine small business owners learned 5 things that reconfirmed radio's robust value as an advertising medium.

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Tags: Portland Maine Radio, Portland Radio, Maine Small Business, Maine Small Business Owners, maine small business advertising, maine small business marketing