Radio Results Blog

Advertising On Public Radio. Should Maine Small Business Owners Do It?

Posted by Larry Julius on Sun, Jun 24, 2018 @ 04:57 PM

Confession: WMEA-FM, 90.1, is one of the Portland radio presets on my car radio.

WMEA is one of the 13 Maine stations that comprise Maine Public. This network provides listeners from Kittery to Fort Kent with programming from NPR (National Public Radio); local news; and classical music.

Each week, 17% of all adults living in southern Maine, tune-into WMEA. This, according to Nielsen, makes it the most listened to Portland radio station. So, does it make sense for a Maine small business to advertise and market its goods and services to this audience. Here are some things considered:

Read More

Tags: Effective Radio Advertising, Maine Small Business, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners, Porltand Maine Radio

A Tip For Maine Small Business Owners From Top Marketing Companies

Posted by Larry Julius on Sat, Jun 16, 2018 @ 10:00 AM

Almost half of America's largest marketing companies are planning to increase their advertising expenditures over the next 12 months. This is according to a survey conducted by Nielsen among Chief Marketing Officers at some of the nation's most prestigious brands.

According to Nielsen's analysis, the increasing budgets are related to the marketers' confidence in measuring the return that their advertising investments will deliver.

For Maine small business owners, advertising on Portland radio can deliver the highest possible ROI.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business marketing, maine small business owner, Portland Radio Advertising, Mainie small business advertising

What's Your Story? Tell it on Portland Radio

Posted by Larry Julius on Tue, Jun 05, 2018 @ 06:05 PM

"Past a foreboding sewer. Down the street with the cracks you should not step on, lest you break your mother's back. There, lies a place of unexpected sweetness."

Where is this place? It's in the minds of radio listeners who are in the market to buy a new Radio Flyer wagon.

This mellifluous sentiment fills the first 28 words of an award-winning radio commercial for the iconic children's toy. These words, set against a heart-nudging musical score, instantly transport the listener to a place where they feel welcome. A place that looks different to each person invited on the 60-second sonic journey. This commercial tells a story. To hear the whole commercial, click here.

What story does your Maine small business tell in commercials on Portland radio? Or, do you tell a story at all?

Read More

Tags: Effective Radio Advertising, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Maine Small Business Owners Grab Qualified Job Candidates By The Ears

Posted by Larry Julius on Sun, May 20, 2018 @ 07:52 AM

The unemployment rate in Maine last month, according to Maine's Department of Labor, was 2.9%. This is the lowest rate since Eisenhower was President.

Ironically, this so called good news for the economy is actually a dose of bad news for Maine business owners. Their growth and profitability is being hampered by an inability to fill critical job openings.

The labor crunch is affecting businesses of all types and sizes ranging from lobster boats to jet engine makers. Diana Roberge, a recruiter for Hannaford, one of Maine’s largest private employers, told the Portland Press Herald that the company has a wide range of positions open, from part-time jobs in retail to management jobs at its corporate headquarters in Scarborough.

Ms. Roberge also told the paper, "We just have to get more creative with how we recruit." This sentiment was echoed by recruiters like L.L. Bean, Bangor Savings Bank, Tyler Technologies, and EMHS in a webinar hosted by the SBA and Portland Radio Group

Become Passive-Aggressive

Many Maine companies have had success finding the qualified candidates they need by ditching traditional recruitment methods such as job boards, job fairs, and newspapers. Instead, they are turning to radio advertising to target candidates who are already working, perhaps for a competitor, but not currently looking to make a change.

Read More

Tags: Maine Small Business, Radio Recruitment, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Small Business Recruitment, Portland Radio Advertising

Definitive Proof! Radio Ads Work For Maine Small Business Owners

Posted by Larry Julius on Sat, Mar 10, 2018 @ 09:10 AM

It is time we all stop talking about John Wanamaker. Who?

John Wanamaker was an 19th century department store owner in Philadelphia. He is known for inventing the price tag and the return policy. But, perhaps, his greatest legacy, is the well-worn quote: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." These days, we might call that a meme.

For many years, especially during his lifetime, Mr. Wanamaker's observation had a grain of veracity. Today, however, Maine small business owners can understand what works and what doesn't. Especially, when it comes to adverting on Portland Radio.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Portland Radio Is Perfect Tool For Recruiting White-Collar Employees

Posted by Larry Julius on Sat, Feb 03, 2018 @ 09:26 AM

The Maine unemployment rate in December dropped to 3.0%. This is down from 3.8% a year ago, according the state's Department of Labor. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.

Maine State Economist recently told Maine Public Radio that the state's chronic labor shortage is crippling the state's economy. The crunch is being felt in all industries including hospitality, healthcare, and construction.

It seems, though, the toughest jobs to fill are the white-collar jobs. According to Nielsen, there are 337,600 white collar workers in southern Maine alone. But, after reviewing local job listings, that seems to be 5200 too few to fulfill the needs of area businesses. This is where Portland radio can help.

Read More

Tags: Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Hire Better People, Maine Small Business Recruitment, Portland Radio Advertising

Portland Radio Helps Maine Small Business Overcome Hiring Challenges

Posted by Larry Julius on Sun, Jan 07, 2018 @ 09:39 AM

Maine has a labor shortage. Everyone who wants a job, has a job. This is making it next to impossible for small business owners to find employees to fill open positions. And that takes a toll on profits.

In a recent interview with Maine Public Radio, Amanda Rector, a Maine State economist, cited the chronic scarcity of workers as the number one challenge to Maine business.

For 26 months in a row, the Maine jobless has been below four percent. This is the level that economists consider full employment.

In November, according to the Department of Labor, the unemployment rate fell again to 3.3%. One year ago, it was 3.8%. In Cumberland and Sagadahoc county, the rate is 2.4%.

To fill open jobs, Maine employers recognize that they must lure workers from other companies. New research from Nielsen demonstrates that advertising on Portland radio is an excellent tool for engaging qualified candidates who are already working, but for someone else.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Small Business Recruitment

5 Things Maine Business Owners Learned About Portland Radio This Year

Posted by Larry Julius on Fri, Dec 29, 2017 @ 09:44 AM

For the past 92 years, Maine small business owners have depended on Portland radio to market their goods and services. For each of those years, new technologies have come along that have led to predictions of radio's doom.

This year's supposed existential threat to radio was smart speaker technology. This included Amazon's Alexa, a little device that dishes out audio content upon a voice command. Previous years brought us Pandora, YouTube, Facebook, iPads, iPods, and television. We had disco on eight tracks and cassettes in stereo (tip of the hat to Jackson Brown).

During the course of 2017, despite the allure of the new and the glittery, Maine small business owners learned 5 things that reconfirmed radio's robust value as an advertising medium.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Your Best Customers Listen To Just 3 Portland Radio Stations

Posted by Larry Julius on Tue, Dec 26, 2017 @ 05:43 AM

"Advertising is totally unnecessary," says Jeff I. Richards. "Unless, you hope to make money." Professor Richards is the chair of the advertising department at Michigan State Univeristy.

If you are a Maine small business owner who wants to make the money the professor promises, then which ad medium works best...Portland radio? TV? Digital?

After considering reach data and return-on-investment analysis, media expert Doug Schoen wrote in Forbes magazine, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

"Nielsen data shows radio actually has the most reach among American media consumers," said Mr. Schoen. "Ninety three percent of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

Mr. Schoen was further impressed by a study by IPSOS which revealed that 52% of consumers who heard ads for Amazon's Prime Day on the radio made a purchase. "That compares with 48% of people who saw ads online and 39% who saw TV ads," he observed.

A primary reason radio advertising works so well for Maine small business owners is listener loyalty. In this era of over-abundant media options, the typical radio listener, according to a recent Nielsen study, spends 87% of their time listening to just 3 radio stations.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Portland Radio Ranked Top Ad Medium For Maine Small Business Owners

Posted by Larry Julius on Sat, Dec 16, 2017 @ 01:31 PM

The first Portland radio station hit the air on July 25, 1925. Since that day, when WCSH-AM began broadcasting from the lobby of the Congress Street Hotel, Maine small business owners have depended on the medium to advertise their goods and services.

Back then, businesses had only two significant advertising options: newspaper and radio. There was no TV. There was no internet. There were no smartphones.

Now, almost 93 years later, Maine business owners want to know how traditional AM/FM radio stacks up in a world full of Pandora, Spotify, Hulu, YouTube, Facebook, Instagram, Facebook, and DVRs. I can tell you in two words: RADIO RULES!

The research company Nielsen recently released its Total Audience Report for the second quarter of 2017. This report compares consumer consumption off all viable media. Despite the over-abundance of options, more people are reached by radio each month than any other medium.

Read More

Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, Maine Small Business Owners