Radio Results Blog

Owner's Voice On The Radio Grows Business For Maine Garden Center

Posted by Larry Julius on Sun, May 12, 2013 @ 08:49 AM

Nobody can speak more passionately about a business than the owner of the company.  Think about Victor Kiam of Remington Razors who proclaimed in radio and TV commercials, "I liked the shave so much, I bought the company." Or Lee Iacocca of Chrysler who told Americans, "If you can find a better car, then buy it."  And, of course, George Zimmer of Men's Warehouse, "You're going to like the way you look; I guarantee it." Add to the list, Claudia Risbara of Risbara's Greenhouse in Portland, Maine who voices her company's radio commercials.  According to Claudia, "When people hear my name and voice, it seems to stop them from what they are doing and listen to what I have to say." 

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Jingles

Blame It On The Constitution: Using Music In Radio Commercials

Posted by Larry Julius on Sun, Sep 16, 2012 @ 11:02 AM

Thomas Jefferson, Benjamin Franklin, and James Madison...they are to blame for the reason a local motorcycle dealer can't use Steppenwolf's song "Born To Be Wild" in their radio commercials.  Or why the local jewelry store can't use Beyonce's song, "Single Ladies (Put A Ring On It)" in their radio commercial. Or why the local Van Halen tribute band can't use their own version of "Jump" in their commercial promoting an upcoming appearance. And why nobody can use "Happy Birthday To You" in their radio commercial.

Read More

Tags: Effective Radio Advertising, Tips, Jingles

Attack of The Worms: Why Radio Advertising Jingles Work

Posted by Larry Julius on Wed, May 09, 2012 @ 04:02 PM

I have Red Robin stuck in my head and all I can say is, "YUM"! Until recently I had never been to a Red Robin There was not even a Red Robin within 500 miles of me. But for the last few years the restaurant chain's jingle would inexplicably appear in my consciousness out-of-nowhere and repeat in an endless loop: "Red Robin, YUM...Red Robin, YUM...Red Robin...YUM".

Read More

Tags: Radio Commercial, Tips, Jingles