We are often asked, “What should my radio recruitment ad SAY?” To answer that question, let’s tell the tales of two radio recruitment ads: one that worked, one that didn’t, and why.Read More
Radio Results Blog
The Maine unemployment rate in December dropped to 3.0%. This is down from 3.8% a year ago, according the state's Department of Labor. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.
Maine State Economist recently told Maine Public Radio that the state's chronic labor shortage is crippling the state's economy. The crunch is being felt in all industries including hospitality, healthcare, and construction.
It seems, though, the toughest jobs to fill are the white-collar jobs. According to Nielsen, there are 337,600 white collar workers in southern Maine alone. But, after reviewing local job listings, that seems to be 5200 too few to fulfill the needs of area businesses. This is where Portland radio can help.Read More
Tags: Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Hire Better People, Maine Small Business Recruitment, Portland Radio Advertising
It is time for Maine small business owners to distance themselves from their short-term, promotion based recruitment tactics. The practice of posting job openings as they happen is no longer productive.
The era for longer-term, recruitment branding strategies has begun. Portland radio can play an integral role in this necessary transition from promotion to branding to help ease a company's struggle to attract new hires.Read More
Tags: Portland Maine Radio, Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Hire Better People, Maine Small Business Recruitment