Radio Results Blog

The Votes Are In: It's Local Radio By a Landslide

Posted by Matt Barnard on Tue, Sep 17, 2019 @ 04:39 PM

There’s a rule in politics that it’s hard to beat the incumbent. It’s the same for how we choose to listen to music and get current information. The only difference is that while you might get into a, shall we say, "spirited discussion" with someone over a Presidential candidate, things probably won’t get so lively discussing your choice of radio station (unless you’re really passionate, in which case we salute you).

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Tags: radio commercials, Marketing, Porltand Maine Radio, Advertising On Portland Radio, effective advertising, radio doesn't work, radio's relevance, facebook, twitter, instagram, competitive audio, streaming audio

Influencers Among Us: Marketing Your Small Business Like a Kardashian

Posted by Matt Barnard on Fri, May 03, 2019 @ 11:57 AM

My 23-year-old daughter Claudia is a fashion model in New York City. And I’d appreciate it if you’d follow her on Instagram, because she has bills to pay.

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Tags: Marketing, branding, brand building, effective advertising, influencers, facebook, twitter, endorsements, instagram, influencer marketing, make it fashion