Radio Results Blog

Maine Career School Depends on Portland Radio To Recruit Students

Posted by Larry Julius on Wed, Oct 10, 2018 @ 06:18 PM

Like thousands of other Maine small businesses, Northeast Technical Institute advertises on Portland radio to find customers.  In NTI's case, their customers are students looking to start a new career.

NTI, who has campuses in Scarborough, Lewiston, and Bangor, is one of 11 for-profit schools in the state that compete for the attention of the 3000 students who enroll annually.

"With a variety of career programs that appeal to men and woman in several age categories, and with a limited budget to recruit prospective students," says NTI President Jim Liponis, "it is hard to beat radio advertising."

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Tags: Effective Radio Advertising, Employment, Recruitment Advertising

Portland Radio Fills The Skill Gap for Maine Employers

Posted by Larry Julius on Sun, Jan 11, 2015 @ 11:08 AM

There is good news, bad news, and better news for Maine small business. Spoiler alert: the better news is Maine employers are successfully using Portland radio to engage, recruit, and retain their best new employees.

The good news: the U.S. economy added 252,000 new jobs in December. According to the Labor Department, this caps a 12-month stretch of job growth unmatched since 1999, according to the Labor Department.

The bad news: Maine small businesses are having a hard time competing for qualified and skilled employees. In a recent article in Forbes, management consultant Dan Schwabel said, "If you ask any HR executive what their biggest challenges are, the skills gap is typically unanimously noted. I’ve been paying close attention to this trend over the past few years and the gap is actually widening instead of closing. The Bureau of Labor Statistics shows that there were 4.7 million job openings in June and more than half of employers say that they can’t find qualified candidates. This issue will progress until the college curriculum aligns with the current job marketplace. This year, we found that only 2% of companies are recruiting liberal arts majors but schools still offer those degrees. Companies need to start working with colleges so that students get the necessary skills to fill the gap."

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Tags: Portland Maine Radio, Radio Recruitment, Employment, Portland Radio

Help Wanted: 5 Tips For Effective Radio Recruitment Advertising

Posted by Larry Julius on Tue, May 01, 2012 @ 08:13 AM

The best candidates for your current job openings are already working...but not for you. Recent articles in the Wall Street Journal and The New York Times reveal many companies covet their competitors' workforces. Traditional recruitment tools such as internet jobsites and newspaper classifieds have not proven to be effective in reaching the "already employed" or what we call The Passive Job Seeker.

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Tags: Radio Recruitment, Employment