When a Maine small business owner invests in an advertising campaign, the goal of the ads should never be to sell a product. The primary purpose for any type of ad including those on TV, on radio, or online, is to be remembered. When a consumer can't recall your company's message when it's time to make a purchase, chances are they'll buy from your competitors.
So, when a business owner has to choose between purchasing ads on Portland radio, TV, or digital, the owner needs to know which ads are most likely to be remembered. Spoiler alert: it's the radio commercials. How do we know? Science tells us so.Read More