Radio Results Blog

Pictures in Your Head: When Advertising "Speaks" to You

Posted by Matt Barnard on Wed, Dec 12, 2018 @ 03:06 PM

Words are powerful. I learned that in a dungeon.

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Tags: effective radio, Marketing, messaging, copywriting, hollywood, production, VR, Gaming, visualization, engagement

Simple Message: The Way Marketing Should Be

Posted by Matt Barnard on Mon, Nov 26, 2018 @ 05:46 PM

I sent an e-mail to one of my managers recently, on behalf of a client. The note was a masterpiece of detail. Long explanations. Full client background. Promises of future benefits. Proposed approaches to fulfilling the request. Wordy "thanks" for his consideration of the matter. It was seven paragraphs long. I was proud.

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Tags: effective radio, Marketing, messaging, Nike, McDonalds, copywriting

Build Store Traffic For Your Maine Small Business

Posted by Larry Julius on Sat, Sep 29, 2018 @ 08:56 AM

"Retail is not dead," said Goldman Sachs analyst Matthew Fassler in a note to clients. "Eighty-five percent of retail sales", he continued, "are still made in physical stores today, though everyone is talking about the growing threat of e-commerce."

Many Maine small business owners can testify to robust, in-store sales.

For the first half of this year here in Maine, according to US Census data, retail sales grew 5.5% versus the same period last year. Sales of jewelry, books, toys, pet products and other specialty items are up 16.5 percent compared to last year, lodging sales are up almost 29 percent, and general merchandise sales are up 7 percent, according to a Maine Revenue Services report.

To successfully compete for an unfair share of the current retail boom, Maine small business owners need to create sustainable, store traffic. Creating a better mouse trap as Ralph Waldo Emerson believed, is not really the best way to get the world to beat a path to your door. Advertising is critical, says the Small Business Administration.

"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise."  The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

For Maine small business owners, advertising on Portland radio appears to be the key to building, sustainable in-store traffic.

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Tags: Portland Radio, Portland Maine Radio, Advertising On Portland Radio, Mainie small business advertising, Maine Small Business Owners, maine small business marketing, effective radio

Maine Small Business Owners Must Read This Before Buying Advertising

Posted by Larry Julius on Thu, Sep 27, 2018 @ 08:30 AM

The US Small Business Administration (SBA) advises that every Maine small business engage in advertising.

"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise."  The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business",

Advertising options for business owners in southern Maine are abundant. There's local TV; local newspapers; local magazines; and a bazillion (that's bazillion with a "b") online options.  Recent research, however, concludes that the best option is advertising on Portland radio.

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Tags: Advertising On Portland Radio, Portland Maine Radio, Portland Radio, maine small business owner, maine small business advertising, maine small business marketing, effective radio