Radio Results Blog

Customers' Radio Preferences Might Shock Maine Small Business Owners

Posted by Larry Julius on Sun, Oct 21, 2018 @ 04:09 PM

One-of-every-four adult consumers in Maine listen to country music on Portland radio. According to Nielsen-SCB, this is more people than tuned-in to any other format.

This might come as a surprise to many Maine small business owners who grew up on a steady diet of rock-and-roll or top 40 stations over the years. The reality is, though, last week 190,632 adults tuned-in to a Portland country music station. Stations such as perennial favorite WPOR or WTHT, aka "The Wolf".

What might be even more surprising, especially to some advertisers, is the type of people who listen to country music radio. Today's country music audience is dramatically different than when the fore-runner of the "Grand Ole Opry" was first broadcast in 1925.

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Tags: country music