Radio Results Blog

Situation Normal? Not If You Want to Succeed

Posted by Matt Barnard on Tue, Mar 31, 2020 @ 10:36 AM

Someone told me the other day that they were just holding tight until things settled down and got “back to normal.”

And it occurred to me… that’s not going to happen.

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Tags: radio commercials, Porltand Maine Radio, Advertising On Portland Radio, communication, change, adapt, coronavirus, covid-19

Connecting Without Touching

Posted by Matt Barnard on Mon, Mar 16, 2020 @ 02:20 PM

“What’s going on?”

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Tags: radio commercials, Porltand Maine Radio, Advertising On Portland Radio, communication, parasocial relationship

What Can Great Leaders Teach Us About Effective Advertising?

Posted by Matt Barnard on Tue, Feb 12, 2019 @ 05:05 PM

 

Winston Churchill, Abraham Lincoln, Eleanor Roosevelt, and Confucius would have made GREAT advertising directors.

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Tags: Marketing, branding, brand building, communication, leadership, brand leaders