Radio Results Blog

Sizzle and Tingle: When Your Advertising Creates Habits

Posted by Matt Barnard on Tue, Jan 15, 2019 @ 01:30 PM

Ah, the simple and romantic days of early 20th-century America. The men were splendid in suits and hats, the women were elegant in dresses and gloves, and nobody worried about finding a reliable wi-fi connection. They also, however, never worried about brushing their teeth. Eww.

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Tags: Marketing, branding, brand building, habit, behavior, effective recall, automatic, brain, mental manipulation, brand dominance, vintage ads, golden age of advertising, madmen

Green is the New Black: Marketing Sustainability

Posted by Matt Barnard on Thu, Jan 03, 2019 @ 05:43 PM

You have 30 seconds to explain how you’re going to save the planet. And… go!

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Tags: Marketing, branding, sustainability, earth friendly, cause marketing, community marketing, healthy for me healthy for we, Millennial Advertising, brand building

Familiarity Breeds Consumers: Branding at the Door

Posted by Matt Barnard on Fri, Dec 21, 2018 @ 03:42 PM

My dog, Martha, understands the fundamental advertising principles of brand consistency and product familiarity. Who’s a good dog??!?

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Tags: Marketing, branding, consistency, fonts, voice, familiarity, effective radio, television, Print, web, wag more bark less