Radio Results Blog

Advertising on Portland Radio Delivers 369% ROI for Maine Business

Posted by Larry Julius on Sun, Nov 04, 2018 @ 11:07 AM

Over the past couple years, Nielsen has conducted more than 20 studies to determine the return-on-investment business owners could expect from advertising on the radio. In every instance the ROI has been, in Ad Age Magazine’s words, “eye-popping”.

Dr. Nicholas Roy, owner and practitioner at Saco River Dentistry in Buxton, recently analyzed his return from advertising on Portland Radio. Pun intended, his ROI was jaw-dropping.

Earlier this year, Dr. Roy expanded his practice into a much larger facility. To fill the chairs, he turned to Portland radio.

"When people come to the dentist,” explained Dr. Roy, “they want to know who they are seeing. They want to feel the energy of the person. They have to trust that person. Radio is the only way to get that message across.”

The numbers affirm Dr. Roy’s claim.

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Tags: Advertising ROI, return on investment

Advertising On Portland Radio Easy Choice For Maine Small Business

Posted by Larry Julius on Sun, Jun 26, 2016 @ 10:28 AM

Back in the olden days, say 1999, Maine small business owners didn't have very many choices for where to advertise.  There was radio, of course. There was TV. There was newspaper.  Those three options comprised what we called mass media.

Then came the new media. Websites, Facebook, Pandora, YouTube, Apps, Groupon, Living Social, podcasts, and hundreds of other options where Maine business owners could market their products and services. This onslaught of choices could, at first, seem daunting for advertisers. After all, each month, according to Nielsen, consumers engage with 55 different websites on their desktop computers; 27 different apps on their mobile devices; and 20 different television stations.

Radio listeners, on the other hand, listen to only 7 radio station per month. Rich Tunkel, a Nielsen Vice President, points out that as a less-fragmented, high-reach medium, radio is easier to use.  “It’s simple to execute, it’s effective, it’s going to deliver the reach,” he said. “And any one station will have engagement with that audience because they’re not dividing their time up among 55 different radio stations.”

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Tags: Effective Radio Advertising, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, Advertising ROI