If you want to understand why repetition (also known as frequency) is a critical component to a successful advertising campaign, then you will have to first let me talk about my own guilty musical pleasure: the band Styx.Read More
Radio Results Blog
There’s a rule in politics that it’s hard to beat the incumbent. It’s the same for how we choose to listen to music and get current information. The only difference is that while you might get into a, shall we say, "spirited discussion" with someone over a Presidential candidate, things probably won’t get so lively discussing your choice of radio station (unless you’re really passionate, in which case we salute you).Read More
Tags: radio commercials, Marketing, Porltand Maine Radio, Advertising On Portland Radio, effective advertising, radio doesn't work, radio's relevance, facebook, twitter, instagram, competitive audio, streaming audio
"Retail is not dead," said Goldman Sachs analyst Matthew Fassler in a note to clients. "Eighty-five percent of retail sales", he continued, "are still made in physical stores today, though everyone is talking about the growing threat of e-commerce."
Many Maine small business owners can testify to robust, in-store sales.
For the first half of this year here in Maine, according to US Census data, retail sales grew 5.5% versus the same period last year. Sales of jewelry, books, toys, pet products and other specialty items are up 16.5 percent compared to last year, lodging sales are up almost 29 percent, and general merchandise sales are up 7 percent, according to a Maine Revenue Services report.
To successfully compete for an unfair share of the current retail boom, Maine small business owners need to create sustainable, store traffic. Creating a better mouse trap as Ralph Waldo Emerson believed, is not really the best way to get the world to beat a path to your door. Advertising is critical, says the Small Business Administration.
"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise." The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."
For Maine small business owners, advertising on Portland radio appears to be the key to building, sustainable in-store traffic.Read More
The US Small Business Administration (SBA) advises that every Maine small business engage in advertising.
"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise." The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business",
Advertising options for business owners in southern Maine are abundant. There's local TV; local newspapers; local magazines; and a bazillion (that's bazillion with a "b") online options. Recent research, however, concludes that the best option is advertising on Portland radio.Read More
There is no one more passionate or knowledgeable about a Maine small business than its owner. So, it always surprises me when, in ads on Portland radio, a business owner defers to a disinterested announcer to engage prospective customers.
I have heard all the excuses why the owner does not want to appear in their commercial. It usually comes down to a dislike of their own voice or a simple case of nerves. An ad on Portland radio has the potential to be heard by hundreds-of thousands of Mainers. Why not extend a personal invitation for each one of them to do business with you?
Think of it this way: if you met a potential customer for your business at a party, would you give her a business card with a Portland radio announcer's name on it? I hope not.
This is something Stacy and Win Dodge learned. The sister and brother are co-owners of Bill Dodge Auto Group. Together they operate 8 Maine car dealerships in Saco, Westbrook, and Brunswick that sell BMWs, Infinitis, Kias, Hyundais, Nissans, Cadillacs, GMCs, and Buicks.Read More
Portland, Maine was named the Restaurant City of 2018 by Bon Appetit Magazine. No surprise because the state is home to 11 chefs who were semi-finalist for the 2018 James Beard awards.
Creating palette pleasing plates is an art. But, every eatery is just one of 3,112 Maine small businesses competing for a slice of the state's $2.3 billion in restaurant revenue. It's not as easy as you might think.
Portland alone, it turns out, has more restaurants per capita than most other major cities in America. This includes New York, San Francisco, and Chicago.
So, for a southern Maine restaurant to successfully compete in a category cramped with choices, advertising is required. And, no other advertising medium can better reach locals who dine-out than Portland radio.Read More
Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five counties of southern Maine, says Nielsen, there are 196,0677 people who qualify as millennials.
Of particular importance to Maine small business owners, millennials living in Cumberland, York, Sagadahoc, Androscoggin, and Oxford counties, will spend $1.5 billion dollars. Cha -ching!
To garner an unfair share of this giant pool of millennial moolah, Maine business owners need to advertise. And, no matter how one measures it, advertising on Portland radio is, irrefutably, the most potent way to convert millennials to customers.Read More
On November 6th, polling places in southern Maine will be open for business. On that day it will be decided who will represent the first district in Congress and who will occupy the Governor's chair. There will also be a ballot full of other candidates and important matters whose fate the voters will determine.
To win, most of the candidates on the ballot will need to advertise. The most potent place to politic is Portland radio. Before I explain why, here's a bit of history.
The presidential election on November 2, 1920 was notable for 2 reasons. It was the first time women in American had the right to vote. It was also the first time voters could learn the balloting results in real-time on the radio instead of days later in the newspaper.
Women's suffrage was monumental. Election results on the radio, on the other hand, were a bit ironic.Read More
I just don't understand. Why isn't advertising on Portland radio the first choice of every Maine small business owner? Hundreds of local companies know, that by any measurement, local radio is the superior way to turn prospects into customers. But, some other companies, perplexingly, still choose TV first.
In a moment, I am going to present a cogent case to prove that if a Maine business owner chooses to advertise on TV, then it must, to ensure success, also invest in a radio schedule.
Before I do that, though, I think it is important to insist on Portland radio's superiority as an advertising and marketing medium for any Maine business. I can distill my argument into three components: Reach, Recall, and Return.Read More
Quick. What is the number-one job of every commercial that is purchased by a Maine small business owner on Portland radio? (Cue final Jeopardy music).
If you answered that the most important job of a radio commercial is to sell a product or service, then you would be wrong. Oh, so wrong.
The number one job of a radio commercial is to be heard. Only if a commercial is heard can it be remembered. And only when it is remembered, can an ad on Portland radio create a sale.
To buy a campaign on a Portland station, all anyone needs is a calculator and a budget. But injecting that ad into the medial temporal lobe of the brain (the place memories are made) is a little more challenging.Read More
Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising, Advertising On Portland Radio