In just a few weeks, jewelry stores and other Maine small businesses that cater to the bridal market will start hearing the strains of Mendelssohn and Wagner at the cash register. That's because1/3 of all marriage proposals happen between Thanksgiving and New Year's Day, according to WeddingWire, a Bethesda company that provides technology for the wedding industry. To those in the wedding business, says Ellen McCarthy of the Washington Post, for retailers, "December rings bring cha-ching". For local companies who depend on the bridal market in Maine, using Portland Radio can help tie the knot with this lucrative market.
According to Scarborough Research, a division of Nielsen, 29,300 people in the Portland Maine area plan to get married next year. VIsitMaine.net estimates the average cost of the wedding in the state is $30,000. That means that there is, conservatively, $439,500,000 on the table for jewelry stores, photographers, caterers, wedding bands, florists, limo companies, dressmakers, formal wear stores, etc. to claim (assuming each of the Maine 29,300 betrothed are marrying someone else counted in the number).
For a retailer hoping to successfully market to prospective brides and grooms in Southern Maine, Nielsen research reveals that radio is the best choice. Since 18-44 year olds prove to be a peripatetic population, the media they consume must be mobile. That leaves television, newspaper, and magazines in the dust.
Portland area small business owners have been using radio successfully for years. Business owners who depend on the bridal industry can hear how their business can sound to prospective brides and grooms by requesting a free radio commercial by clicking on the link below.