A commercial on Potland radio could cost as much as $1.00 per word. So, it is important that Maine small business owners meticulously choose each word to convey the intended message. This applies especially to the verbs.
According to The Writing Center at The University of Houston, "one of the best ways of grabbing and keeping [an audience] is to use strong descriptive verbs."
So why was the word 'get' used, by my count, 42 times in the last 7 radio commercials I just listened to? 'Get' and its various conjugations (gets, got, gotten) are not strong, descriptive verbs. Everytime the the word 'get' is included in a radio commercial, $1.00 has been wasted.
Health Club Commercial: "Get the body you want." This could be made stronger: "Achieve the body....," "Possess the body...," or even "Build the body you want."
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