According to Edison Research, more than 50% of American consumers listened to radio online last month. This is no different for people in Maine. To put this perspective, during November, listeners to the live, online streams of Portland Radio Group's stations spent more than 250,000 hours connected to their favorite local stations. Predictions by MediaDailyNews call for this number to expand dramatically in 2015. For this reason, Maine small business owners who depend on radio advertising need to make sure their radio commercials not only play over-the-air, but online as well.
MediaDailyNews says, "With 160 million monthly [online] users there will still be some audience growth, but the bigger factor will be more listening hours as consumers shift their listening habits to Internet radio, due to increased mobile use and convenience." This predicted growth continues the mediums expansion as note in our September blog posting.
Maine small business owners need to take note. If their advertising on Portland Radio is contained only in a station's over-the-air signal, then a whole lot ears are being missed. And those ears belong to lots of potential customers. Current and prospective radio advertisers need to be certain that their commercials are being included in the station's online stream.
Just in case you are among the rapidly shrinking number of people who have never streamed, you can click on one of the links below and see what you have missing:
- Listen to WPOR Online (Country)
- Listen to WGAN Online (News/Talk)
- Listen to WCLZ Online (Adult Alternative)
- Listen to Coast 93.1 Online (Adult Contemporary)
- Listen to Rewind 100.9 Online (Classic Hits)
To learn more about online radio check out this article:7 Things Maine Small Business Needs To Know About Online Radio
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