Radio Results Blog

Maine Businesses Depend On Reach Of Portland Radio To Drive Sales

Posted by Larry Julius on Sun, Jan 28, 2018 @ 08:11 AM

35194334_s.jpgRegardless of what your Maine small business sells, Portland radio reaches more of your customers than any other medium. Substantially more.

According to a study by Nielsen, after the content of the message is considered, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or context.

Portland Radio Maine Small Business Advertising

Last week, 703,000 Maine consumers were reached by their favorite Portland radio stations. This is vastly more than used any other local advertising medium including television, cable, newspaper, streaming audio (e.g., Pandora or Spotify), newspapers, or magazines.

Portland radio's dominance among consumers extends across every imaginable business category. To prove the point, we profiled 21 different types of southern Maine consumers across a diverse spectrum of goods and services. In each case, radio delivered, by far the greatest reach.

Here are the profiles. Each reveals the percentage of a business category's consumers in the Portland are who are reached by local advertising media. All profiles are from Nielsen, Portland, ME; Spring 2016/Spring 2017.

1 Shopped in Old Port Downtown Portland Radio Maine Small Business.jpeg

 2 Shopped Maine Mall Portland Radio Maine Small Business.jpeg

3 Shopped Freeport Portland Radio Maine Small Business.jpeg4 Sit Down Restaurante Portland Radio maine small business.jpeg5 Quick Service Restaurant Portland Radio maine small business.jpeg

6 Plan To Marry Porltand Raido Maine Small Business.jpeg

7 Have Child Porltand Raido Maine Small Business.jpeg

8 Conitnuing Education Porltand Raido Maine Small Business.jpeg9 Small Business Owner Porltand Raido Maine Small Business.jpeg

10 Home Value 300000 Porltand Raido Maine Small Business.jpeg

12 Look For New Job Porltand Raido Maine Small Business.jpeg

13 Move Over Next 12 Months Porltand Raido Maine Small Business.jpeg

14 Buy House of Condo Next 12 Months Porltand Raido Maine Small Business.jpeg

15 Refinance Home Porltand Raido Maine Small Business.jpeg

16 Weight Loss Program Porltand Raido Maine Small Business.jpeg

17 Own A Pet.jpeg

18 Plan To Buy Pickup Truck Porltand Raido Maine Small Business.jpeg

19 Plan To Buy SUV Porltand Raido Maine Small Business.jpeg

20 Financial Planner Porltand Raido Maine Small Business.jpeg

21 Tax Prep Porltand Raido Maine Small Business.jpeg

More Great Advice for Maine Small Business Owners

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Tags: Effective Radio Advertising, Portland Maine Radio, Reach and Frequency, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners