"You may rely on it." That is the answer a Magic 8 Ball would reveal if a Maine small business enquired, "Is anyone still listening to Portland radio?"
But, if you don't trust a plastic orb filled with murky fluid to dispense quality media advice, then I invite you to defer to a higher authority.
This week, Nielsen, the research juggernaut that measures everything consumers do and buy, released a new study. The findings clearly show that almost everybody still listens to AM/FM radio and they are spending more time doing it.
This is great news for Maine business owners who depend on Portland radio to market their goods and services.
According to Nielsen, 97% of all adults listen to AM/FM radio each month. This means more people consume traditional radio each month than use any other medium.
The same study also shows despite the abundance of new and traditional media, adults are spending more time listening to AM/FM radio than they did even a year ago. This trend is true among adults of all ages.
Maine Small Business Owners Benefit
This Nielsen study confirms what many Maine small business owners already know: advertising to the 700,324 Maine adults who listen to Portland radio each week pays dividends.
Case in point. Scott Libby, owner of Royal River Heat Pumps in Freeport, credits his radio advertising campaign and its catchy jingle with doubling his sales in just one year. "When it comes to reach," says Mr. Libby, "radio is second to none."
Cathy Manchester, a real estate agent based in Gray, Maine, has had similar results utilizing radio as part of her company's marketing mix. "When we began advertising on the radio several years ago," says Ms. Manchester, "our business doubled! We went from selling 100 homes a year to approximately 200 homes each year! Radio advertising continues to provide a steady stream of well qualified customers for us!"
Jon Goodman, who is the front man of Time Pilots, a Maine based wedding band also experienced accelerated growth when he started advertising on radio. "It would be fair to say," says Mr. Goodman, "that our wedding business has tripled."
Stacy Dodge, an owner of the Bill Dodge Auto Group with Maine locations in Westbrook, Saco, and Brunswick, also lets reality not perception guide her company's media and marketing decisions. "We have been using Portland radio as a primary marketing source for about 10 years now." said Ms. Dodge. "We have seen very measurable results and are able to target our audiences more effectively."
"We are also more effectively able to market specific brands to a specific audience which is sometimes harder, and more expensive, to do with other mediums, said Ms. Dodge. "Radio is a very cost effective way to get your message out to the people you want to hear it."
More advice for Maine small business owners:
- Should I Advertise On My Favorite Portland Radio Station? Maybe, Not.
- Portland Radio Works While Maine Small Business Owners Sleep
- What Maine Small Business Owners Can Learn From The Patriots' Big Win
- Portland Radio Gets In Last Word For Maine Small Business Owners
- All Things Are Possible On Portland Radio For Maine Small Business Owners