Radio Results Blog

Five Epic Commercials I Wish Were On Portland Radio

Posted by Larry Julius on Thu, Jan 15, 2015 @ 08:20 AM

Portland_Radio_Maine_Small_Business_Advertising_ThoughtfulSometimes it's hard being a small business owner in Maine having to come up with original ideas for commercials to use on Portland radio stations.  But according to the 20th century abstract artist Darby Barnnard, "Originality is way overrated. To make, you need to take. All great artists do."

Barnard's quote, not surprisingly, seems to be expropriated from Pablo Picasso who said, "Good artists copy, great artists steal." Movie director Jim Jarmsuch said it even better, "Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”

Clearly, the greats have no problem helping themselves to the work of others. So why should Maine small business owners fret and sweat over creating an original commercial when there are millions of great works to borrow from.

It's A Wide World of Spots

I am constantly scanning the globe for great radio commercials that are engaging, compelling, inspiring, and, most importantly, borrow-worthy.  Here are 5 effective radio ads from as far away as France and New Zealand, but would be welcome on Portland Radio.

1. Rich Red Tomato Sauce - New Zealand


 [Don't See The Media Player? Click here to hear]


2. Ola Ice Cream - South Africa 


[Don't See The Media Player? Click here to hear]


3. Beat Bowel Cancer Aotearoa - New Zeland  


[Don't See The Media Player? Click here to hear]


4. Alzheimer's Australia - Australia


[Don't See The Media Player? Click here to hear]


5. Essilor - France

[Don't See The Media Player? Click here to hear]

Hear more commercials from around the world in previous blog postings:

6 Great Foreign Radio Commercials Worth Stealing

Steal This Commercial: 5 More Foreign Radio Spots Worth Poaching

More Foreign Radio Commercials Worth Stealing (ahem) Borrowing

Gotta Hear: 5 Effective Radio Commercials From Around The World

Hear How Great Your Business Can Sound On The Radio


Tags: Effective Radio Advertising, Portland Maine Radio, Maine Small Business, Portland Radio