In-Car Listening Remains Awesome Marketing Opportunity For Maine Small Business
On July 24, 1925 WCSH, Portland, Maine's very first radio station, began broadcasting from its studio in the Congress Square Hotel. Just five years later, brothers Paul and Joseph Galvin, owners of the Galvin Manufacturing Corporation, introduced the first, commercially available car radio. The unit sold for about $120 (about $1700 in 2014 dollars). The radio was called the Motorola 5T71 (yes, it was the first Motorola). Mainers could then listen to WCSH in their sleek new Packards, Nashs, Studabakers and Pontiacs. Despite the disappearance of those automobile nameplates, Radio Remains King of The Road, according to a recent article in the Wall Street Journal.
According to the Journal, despite the proliferation of digital audio platforms, radio still rules the dashboard. The article quotes findings from Edison Research that indicates 86% of consumers choose to use radio while driving. No other medium comes close.
Americans spend almost 2 hours and 40 minutes per day in their cars. Since AM/FM radio is the preferred in-car medium, according to a study by Arbitron (now Nielsen Audio), Maine small business can seize this marketing opportunity to reach this captive audience.
Besides dominating the dashboard, radio also dominates at work listening. Read more:Radio Dominates The Office and The Dashboard
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