Radio Results Blog

Matt Barnard

Find me on:

Recent Posts

Pictures in Your Head: When Advertising "Speaks" to You

Posted by Matt Barnard on Wed, Dec 12, 2018 @ 03:06 PM

Words are powerful. I learned that in a dungeon.

Read More

Tags: effective radio, Marketing, messaging, copywriting, hollywood, production, VR, Gaming, visualization, engagement

Simple Message: The Way Marketing Should Be

Posted by Matt Barnard on Mon, Nov 26, 2018 @ 05:46 PM

I sent an e-mail to one of my managers recently, on behalf of a client. The note was a masterpiece of detail. Long explanations. Full client background. Promises of future benefits. Proposed approaches to fulfilling the request. Wordy "thanks" for his consideration of the matter. It was seven paragraphs long. I was proud.

Read More

Tags: effective radio, Marketing, messaging, Nike, McDonalds, copywriting