Radio Results Blog

Larry Julius

Recent Posts

Game On! Maine Business Owners Find Value Advertising On Sports Radio

Posted by Larry Julius on Wed, Oct 17, 2018 @ 12:17 PM

Last week, according to Nielsen*, 62,429 adults living in southern Maine tuned-in to one of the all-sports stations on the Portland radio dial. Sports radio provides an excellent option for Maine small business owners to reach certain types of listeners that are very difficult  and expensive to reach in other media.

Sports became a staple of radio programming in America 97 years ago. This was 4 years before there was even a single Portland radio station. Now days, people living in Southern Maine can talk sports and listen to live, play-by-play 24 hours a day on stations like WZAN, the local affiliate for ESPN Radio, and WJJB, also known as the "Big Jab".

The first sporting event ever was broadcast on July 2, 1921. This was a mere 240 days after the birth of commercial radio.

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Tags: sports radio

OMG! Nobody Listens To Portland Radio Anymore?

Posted by Larry Julius on Sat, Oct 13, 2018 @ 05:15 PM

If you're a Maine small business owner, then raise your hand if you think nobody listens to Portland radio anymore. If your hand is above your head...then you are right.  Kinda.

Sure, nobody listens to Portland radio any more. But, on the other hand, nobody listens to the radio any less either. Here are the facts.

Last week, according to Nielsen, more than 9-out-of-10 people living in Southern Maine tuned-in to their favorite Portland radio stations. That's far from nobody. In fact, that's almost everybody from every generation. Millennial. GenX. GenY. GenZ. Boomers.

This means, last week 691,336 adult consumers found what they were looking for on the Portland radio dial. Adjusted for population growth, it turns out, the number of people who listen to AM/FM radio is the same today in 2018 as it was in 1998. So, when it comes down to it, nobody is listening less to Portland radio. They are listening as much as ever.

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Tags: Reach and Frequency

Maine Career School Depends on Portland Radio To Recruit Students

Posted by Larry Julius on Wed, Oct 10, 2018 @ 06:18 PM

Like thousands of other Maine small businesses, Northeast Technical Institute advertises on Portland radio to find customers.  In NTI's case, their customers are students looking to start a new career.

NTI, who has campuses in Scarborough, Lewiston, and Bangor, is one of 11 for-profit schools in the state that compete for the attention of the 3000 students who enroll annually.

"With a variety of career programs that appeal to men and woman in several age categories, and with a limited budget to recruit prospective students," says NTI President Jim Liponis, "it is hard to beat radio advertising."

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Tags: Recruitment Advertising, Employment, Effective Radio Advertising

Ads on Portland Radio Fill Jobs For Desperate Maine Business Owners

Posted by Larry Julius on Sun, Oct 07, 2018 @ 07:11 AM

If you tuned-in to a Portland radio station last week, then odds are you heard a ton of commercials from Maine small business owners looking to fill hundreds, if not thousands, of open jobs.

It is clear from these on-air recruitment ads that Maine companies are hungry for truck drivers, machinists, nurses, accountants, telemarketers, HVAC technicians, and defense workers.

These desperate employers have turned to radio recruitment advertising because hanging help-wanted signs in windows or posting classified-ads in the newspaper or online job-boards is no longer a potent strategy. Unlike these more traditional hiring strategies, advertising on Portland radio is delivering qualified blue-collar and white-collar job candidates to desperate Maine business owners.

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Tags: Recruitment Advertising

Build Store Traffic For Your Maine Small Business

Posted by Larry Julius on Sat, Sep 29, 2018 @ 08:56 AM

"Retail is not dead," said Goldman Sachs analyst Matthew Fassler in a note to clients. "Eighty-five percent of retail sales", he continued, "are still made in physical stores today, though everyone is talking about the growing threat of e-commerce."

Many Maine small business owners can testify to robust, in-store sales.

For the first half of this year here in Maine, according to US Census data, retail sales grew 5.5% versus the same period last year. Sales of jewelry, books, toys, pet products and other specialty items are up 16.5 percent compared to last year, lodging sales are up almost 29 percent, and general merchandise sales are up 7 percent, according to a Maine Revenue Services report.

To successfully compete for an unfair share of the current retail boom, Maine small business owners need to create sustainable, store traffic. Creating a better mouse trap as Ralph Waldo Emerson believed, is not really the best way to get the world to beat a path to your door. Advertising is critical, says the Small Business Administration.

"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise."  The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

For Maine small business owners, advertising on Portland radio appears to be the key to building, sustainable in-store traffic.

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Tags: Portland Radio, Portland Maine Radio, Advertising On Portland Radio, Mainie small business advertising, Maine Small Business Owners, maine small business marketing, effective radio

Maine Small Business Owners Must Read This Before Buying Advertising

Posted by Larry Julius on Thu, Sep 27, 2018 @ 08:30 AM

The US Small Business Administration (SBA) advises that every Maine small business engage in advertising.

"Think you have a great product?" asks the SBA. "Unfortunately, no one's going to know about it unless you advertise."  The SBA goes on to say, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business",

Advertising options for business owners in southern Maine are abundant. There's local TV; local newspapers; local magazines; and a bazillion (that's bazillion with a "b") online options.  Recent research, however, concludes that the best option is advertising on Portland radio.

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Tags: Advertising On Portland Radio, Portland Maine Radio, Portland Radio, maine small business owner, maine small business advertising, maine small business marketing, effective radio

Maine Business Owners Speak For Themselves In Ads On Portland Radio

Posted by Larry Julius on Sun, Sep 23, 2018 @ 04:33 PM

There is no one more passionate or knowledgeable about a Maine small business than its owner.  So, it always surprises me when, in ads on Portland radio, a business owner defers to a disinterested announcer to engage prospective customers.

I have heard all the excuses why the owner does not want to appear in their commercial. It usually comes down to a dislike of their own voice or a simple case of nerves. An ad on Portland radio has the potential to be heard by hundreds-of thousands of Mainers.  Why not extend a personal invitation for each one of them to do business with you?

Think of it this way: if you met a potential customer for your business at a party, would you give her a business card with a Portland radio announcer's name on it?  I hope not.

This is something Stacy and Win Dodge learned. The sister and brother are co-owners of Bill Dodge Auto Group. Together they operate 8 Maine car dealerships in Saco, Westbrook, and Brunswick that sell BMWs, Infinitis, Kias, Hyundais, Nissans, Cadillacs, GMCs, and Buicks.

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Tags: Portland Radio, Portland Maine Radio, Maine Small Business Owners, maine small business marketing, maine small business advertising, Portland Radio Advertising, Advertising On Portland Radio

Maine Restaurant Owners Reach Hungry Consumers On Portland Radio

Posted by Larry Julius on Wed, Sep 19, 2018 @ 04:00 PM

Portland, Maine was named the Restaurant City of 2018 by Bon Appetit Magazine. No surprise because the state is home to 11 chefs who were semi-finalist for the 2018 James Beard awards.

Creating palette pleasing plates is an art. But, every eatery is just one of 3,112 Maine small businesses competing for a slice of the state's $2.3 billion in restaurant revenue. It's not as easy as you might think.

Portland alone, it turns out, has more restaurants per capita than most other major cities in America. This includes New York, San Francisco, and Chicago.

So, for a southern Maine restaurant to successfully compete in a category cramped with choices, advertising is required. And, no other advertising medium can better reach locals who dine-out than Portland radio.

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Tags: Advertising On Portland Radio, Portland Radio Advertising, Portland Radio, Portland Maine Radio, Maine Small Business Owners, maine small business marketing, maine small business advertising

Maine Small Business: Using Portland Radio To Reach Millennials

Posted by Larry Julius on Sun, Sep 16, 2018 @ 02:13 PM

Millennials make-up 25% of the population. This segment of consumers now exceeds the number of baby boomers. In the five counties of southern Maine, says Nielsen, there are 196,0677 people who qualify as millennials.

Of particular importance to Maine small business owners, millennials living in Cumberland, York, Sagadahoc, Androscoggin, and Oxford counties, will spend $1.5 billion dollars. Cha -ching!

To garner an unfair share of this giant pool of millennial moolah, Maine business owners need to advertise. And, no matter how one measures it, advertising on Portland radio is, irrefutably, the most potent way to convert millennials to customers.

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Tags: Advertising On Portland Radio, Maine Small Business Owners, Portland Radio Advertising, maine small business marketing, maine small business advertising, Millennial Advertising

Portland Radio: Best Way To Reach Likely Maine Voters

Posted by Larry Julius on Sun, Aug 26, 2018 @ 06:29 AM

On November 6th, polling places in southern Maine will be open for business. On that day it will be decided who will represent the first district in Congress and who will occupy the Governor's chair. There will also be a ballot full of other candidates and important matters whose fate the voters will determine.

To win, most of the candidates on the ballot will need to advertise. The most potent place to politic is Portland radio. Before I explain why, here's a bit of history.

The presidential election on November 2, 1920 was notable for 2 reasons. It was the first time women in American had the right to vote. It was also the first time voters could learn the balloting results in real-time on the radio instead of days later in the newspaper.

Women's suffrage was monumental. Election results on the radio, on the other hand, were a bit ironic.

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Tags: Portland Radio, Advertising On Portland Radio, Portland Maine Radio, Maine political advertising