Last week, according to Nielsen*, 62,429 adults living in southern Maine tuned-in to one of the all-sports stations on the Portland radio dial. Sports radio provides an excellent option for Maine small business owners to reach certain types of listeners that are very difficult and expensive to reach in other media.
Sports became a staple of radio programming in America 97 years ago. This was 4 years before there was even a single Portland radio station. Now days, people living in Southern Maine can talk sports and listen to live, play-by-play 24 hours a day on stations like WZAN, the local affiliate for ESPN Radio, and WJJB, also known as the "Big Jab".
The first sporting event ever was broadcast on July 2, 1921. This was a mere 240 days after the birth of commercial radio.Read More