During the past 30 days, 221,400 adults in southern Maine listened to radio online, according to Nielsen, a global research company. As a matter of fact, the listeners to stations owned by Portland Radio Group, the area's largest radio broadcasting company, spent over a quarter-million hours listing online to the group's 5 streaming radio stations. These are significant numbers for Maine small business owners who depend on radio to fulfill their advertising and marketing objectives.
The number of people who consume their favorite radio stations online continues to expand as the availability of devices which permit the streaming of online continues to multiply. A study released this month from Edison Research indicates that for the first time the number of Americans who listen to radio online has exceed 50%
The research from Edison also shows that although a large majority of younger Americans (18-24) access their favorite radio stations online, also more than 60% of adult consumers between the ages of 25 and 54 listen online as well.,
MediaDailyNews says, "With 160 million monthly [online] users there will still be some audience growth, but the bigger factor will be more listening hours as consumers shift their listening habits to Internet radio, due to increased mobile use and convenience." This predicted growth continues the mediums expansion as noted in our September blog posting.
Maine small business owners need to take note. If their advertising on Portland Radio is contained only in a station's over-the-air signal, then a whole lot ears are being missed. And those ears belong to lots of potential customers. Current and prospective radio advertisers need to be certain that their commercials are being included in the station's online stream.
Just in case you are among the rapidly shrinking number of people who have never streamed, you can click on one of the links below and see what you have missing:
- Listen to WPOR Online (Country)
- Listen to WGAN Online (News/Talk)
- Listen to WCLZ Online (Adult Alternative)
- Listen to Coast 93.1 Online (Adult Contemporary)
- Listen to Rewind 100.9 Online (Classic Hits)
To learn more about online radio check out this article: 7 Things Maine Small Business Needs To Know About Online Radio
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